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90 minutes. one direction. yours.
this is for founders, creators, and entrepreneurs who are building their own content. not brand accounts, not social media managers posting on behalf of someone else. this is for the person who is the face of what they're building and wants their content to actually reflect that.
you're posting. you're trying. and something still isn't clicking. the reach is flat, the look feels off, or you just can't see it clearly anymore because you're too close to it.
you've been at this long enough to know what you want your content to feel like. you're just not there yet. and the gap between what's in your head and what's going out is getting wider, not smaller. that's what this is for.
a lil of what tends to happen when we work together






who it's for
your content looks fine but it doesn't feel like you. no world to it, no point of view that makes someone stop and want more.
founders, creatives, and entrepreneurs doing founder-led content — your face, your voice, your brand.
you're early and want to build it right from the start. a thought partner, a creative direction, a real plan rather than guessing your way through it.
you're already posting but your reach has flatlined and you don't know why.
you've got multiple platforms and zero clarity on what to actually prioritise.
you might know what you want your content to look like. you just can't close the gap between that and what's actually going out.
what happens
before we even get on a call, i go deep. i look at everything i can find — your content, your platforms, your visual world — and i come in with a working plan already built. we spend our 90 minutes together going through it, sharpening it, figuring out what needs updating and what's worth keeping.
video. carousel. stories. the platforms. all of it.
and then the best part. you leave with a full creative direction and a 30-day plan that's actually yours — not a generic content calendar, a map of your specific world, what you're making, why, and how it all connects. !!! ★