
30 Days to Unstoppable
A steel mace & mobility challenge for women 40+
Stay strong for what you love. Running, climbing, the trail, the court. For decades, not just this season.
Nov 10 – Dec 9 · Weekly live coaching + short daily practice · $30 (that's $1 a day)
[Button: Join the Challenge — $30]
Is this you?
You move. You run, hike, climb, swing a club or a paddle. And you want to keep doing it for a long, long time.
But lately you've noticed:
Your hips feel tight after a long run or a day on the trail
Your shoulder complains when you reach overhead
Recovery takes longer than it used to
A little voice asks whether it's time to scale back
Or maybe you're ready to get stronger and more athletic, and the usual gym routine just doesn't hold your interest.
Either way, you're in the right place.
Slowing down isn't the answer
Women over 40 hear it everywhere: go lighter, be careful, take it easy.
The truth is the opposite. Strength and mobility are what keep you doing what you love.
The problem is that most strength training doesn't move the way your life does. Machines and straight-line lifts skip the rotation, grip, and shoulder control that running, climbing, and swinging actually need.
The steel mace trains all of it at once. Its off-center weight challenges your grip, shoulders, and core through full ranges of motion. It's strength that carries over to everything you do.
What's included
Weekly live coaching on Zoom. Practice with me, get form feedback, and ask your questions. Tuesdays at [time].
Short daily practice videos. 10–20 minutes you can do anytime, building from the basics to full flows.
Replays of every live session, so you never fall behind.
A live finale on Dec 8 to put it all together and map out your next step.
A completion bonus for everyone who finishes: [bonus].
Week
Dates
Focus
Live session
1
Nov 10–16
Grip, stance, and two-handed movements
Tue Nov 10 (kickoff)
2
Nov 17–23
One-handed movements and shoulder mobility
Tue Nov 17
3
Nov 24–30
Swings and hip mobility (lighter holiday week)
Tue Nov 24 (short, optional)
4
Dec 1–7
Linking it all into flows
Tue Dec 1
Finale
Dec 8–9
Your full flow and what's next
Tue Dec 8
What you need: a steel mace and enough room to swing it overhead and around you. Not sure what weight to get? [Take the mace weight quiz].
In 30 days, you'll have
A stronger grip and shoulders you can trust overhead
Hips that move more freely on the trail, the court, and the long run
More control through rotation, the motion behind every swing and stride
A short routine you can keep doing long after the challenge ends
Real confidence with the steel mace
Questions
I've never used a steel mace. Is this for me? Yes. Week 1 starts with how to hold it and how to stand. Every movement builds from there.
I don't own a mace yet. Take the [mace weight quiz] to find your starting weight. Order early so it arrives before Nov 10.
I'm already training for a race or my sport. Will this conflict? No. This complements your training. Daily sessions are short, and they focus on the strength and mobility that support what you already do.
What if I miss a live session? Every session is recorded. Watch the replay when it suits you.
How much time does it take? 10–20 minutes most days, plus one live session a week.
What about Thanksgiving week? Week 3 is lighter on purpose. The live session that week is short and optional.
I have an injury or a cranky joint. Check with your healthcare provider first. Then bring your questions to the live sessions, and I'll help you modify.
Meet your coach
Hi, I'm Shuva. I'm 50, and I'm training to keep doing what I love for decades.
I cut time off my half marathon after 12 weeks of consistent strength and mobility work. The steel mace was at the center of it. [Optional: add your current goal, such as 14ers or Kilimanjaro.]
I'm a certified steel mace vinyasa coach, a functional movement coach, and a two-time 200-hour registered yoga teacher. I also hold a master's in adult education, so I know how to teach in a way that sticks.
I help women 40+ go from underestimated to unstoppable.
Client love
"[Friday Night Flow Club participant's exact words, the 'changed my life' quote]" — [Name or initials]
"[Aug 21 attendee's exact words about knowing what to do to help her shoulders feel better]" — [Name or initials]
"[Deanna's words about her golf swing improving, if she's willing]" — Deanna, [age or sport]
"[Kellee's workshop quote]" — Kellee
Use Alise's testimonial graphics here if you have them.
Ready to be unstoppable?
30 days. Weekly live coaching. A routine you'll keep.
We start Tuesday, Nov 10. Enrollment closes [date].
$30. That's $1 a day.
[Button: Join the Challenge — $30]