The Anchor Point Method
$47
Most brands treat a gallery like a pile of content to work through, one image, one post, until the folder's empty. That's not a strategy. That's a digital diary with better lighting.
The Anchor Point Method fixes that before you ever pick up a camera or hire someone who does. It's the exact system I use to plan shoots for my own clients, built around one idea: every image should have a job, and the job should connect back to your actual customer, not just fill a grid.
Inside, you'll walk through:
How to find and define your dream customer, not a vague demographic
The six shot categories every gallery needs, and how the weighting shifts for distilleries, bars, and restaurants
Talent decisions, when to cast, when a hand in frame is enough, and how to prep for shoot day
A ninety-day content plan for stretching one shoot across a full quarter, without a rigid posting schedule
A caption framework built around how your customer actually talks
Two linked worksheets to plan your customer and your next shoot, yours to reuse for as long as you're making content
This works whether you're shooting it yourself or handing it to a photographer. First branded shoot, established brand getting sharper, or a shoot you're about to brief out, this gives you the plan before you book.
