
The qualified private pay clients are already in front of you — in your inquiry log, your assessments, your referral calls. Most agencies walk right past them, because no one ever taught them what to look for, how to have the conversation, or how to believe the money is really there.
Over 8 weeks, live, we fix all three and so much more.
This is for you if:
You run a home care agency or like business and know private pay is the more profitable path
Medicaid waiver cuts have you wanting to diversify your payer mix for stability
You're ready to have your pipeline full when families make care decisions
You want your team to understand how to work with fiduciaries and key referral sources consistently
You want to set up a real marketing plan that produces results and learn how to do email campaigns to work smarter, not harder
You want to be able to talk to affluent families with confidence
You want to understand if AI could help you streamline your business so it takes pressure off you
You want to look back in a year and be happy with your results
What's included:
Live calls each week with teaching, coaching, Q&A's
A private Home Care Growth cohort for support between sessions
Every session recorded, with replays available if you miss one until cohort closes so you have time to listen & learn
Real tools: the Inquiry Sheet, the Follow Up Process, the Dignity-First Language Guide, Referral Maps, and your 90-Day Private Pay Plan & More
JOIN WAITLIST NOW!
Payment plans available through Klarna (3rd party lender)
ABOUT TRACI
Taught by Traci Goudy, RN — 25+ years leadership in private pay senior living, sales & marketing, previous owner of two private duty agencies she founded and sold. Top 20 in senior living sales in the nation. Nationally trained in Senior Living Sales by Greystone Consulting Firm (now Attune), GlynnDavins Marketing Firm and Traci Bild & Co.