
Wonderbly has sold over 10 million personalised children's books.
They hold zero stock. Nothing is printed until it's paid for. And the expensive part, hiring illustrators to draw every version of every character is the only reason you couldn't compete.
AI just made that part cost about a pound a book.
WHAT THIS IS
A parent enters their child's name, picks their skin tone and hair, writes a dedication. AI has already illustrated every version. The book assembles itself, a print partner prints it, packs it and posts it.
You never touch a book. You never hold stock. You never own a warehouse.
£25 a book. £14.38 to make. You keep £10.62.
THE NUMBERS
£2,500 to launch — itemised in full, with UK supplier links
5,000 books a year → £125,000 revenue → £31,000 net profit
That's 96 books a week. Organic-led, small ad budget.
30,000 books a year → £750,000 revenue → £138,000 net profit
Same product. Paid ads behind it.
Monthly running costs: £1,029 — no stock, no warehouse, no staff
WHAT'S INSIDE — 21 CHAPTERS
The product
The printing
The money
Getting customers
The legal chapter
Plus: customer service and reprints, scaling to book two and three, the seasonal calendar, wholesale and corporate, 12 common pitfalls, a 30-day launch plan, and every supplier link in one place.
WHO THIS IS FOR
WHO THIS ISN'T FOR
HONEST NOTES
Nobody hits 30,000 books in year one. Realistic progression is 5,000 → 12,000 → 30,000 across three years. The blueprint says so on the page, not in the small print.
Nearly two-thirds of your first-year profit lands in November and December. Which is why the blueprint tells you to launch in January and spend the year getting ready — that timing decision is worth more than any marketing tactic in it.
The ad maths assumes good creative. At £7 cost per acquisition you make £3.62 on a paid order. If your CPA drifts to £10, paid orders lose money. The fix is better creative, not more budget, and the blueprint is straight with you about that.
I'd rather undersell this and have you trust the next one.
FORMAT
Instant download. Word document — readable on phone, tablet or desktop. 21 chapters. Every supplier link clickable.
£14.99
The tools are ready. The model is proven. Go and write the story.