The UGC Pricing Calculator

Whether you’re brand new to UGC or you’ve been doing this for years, pricing never stops being the stressful part!

Every new brand deal means doing mental math on the fly, trying to factor in usage rights, deliverables, and whether you’re even charging enough, and more often than not you end up guessing or undercharging just to avoid the awkward back and forth.

This pricing calculator takes all of that off your plate.

It’s fully customizable, so you plug in your own rates once and it’s ready to go for every brand deal that comes your way after that, no starting from scratch each time. Instead of scrambling for a number, you’ll know your price before you ever respond to an email, and you can send it with actual confidence!

Here’s what’s inside:

Start Here – a quick walkthrough so you know exactly how to use it, plus a little pep talk for your pricing confidence
Rate Card – drop in your own rates once, and every price on the sheet pulls from there
Calculator – plug in what the brand is asking for (reels, photos, usage rights, rush turnaround, exclusivity, all of it) and get your total instantly, no math required
Pricing Email – a template for sending your rates to a brand that actually sounds like you, not a corporate robot
Negotiation Email – for when a brand asks for a discount and you want to hold your price without it being awkward

You edit the yellow cells, everything else is already built for you. No formulas to learn, no spreadsheet stress.

This is a Google Sheets file. Once you grab it, go to File > Make a Copy so it saves to your own Drive and you can edit it freely.

Know your price, send it with confidence, and never undercharge a brand again.

This is a digital product delivered electronically upon purchase. No physical item will be shipped.

ALL SALES ARE FINAL. Due to the instant and irrevocable nature of digital delivery, purchases are non-refundable and non-exchangeable, except where required by applicable law.

The UGC Pricing Calculator

This pricing calculator takes all of that off your plate.

Here’s what’s inside:

Start Here – a quick walkthrough so you know exactly how to use it, plus a little pep talk for your pricing confidence
Rate Card – drop in your own rates once, and every price on the sheet pulls from there
Calculator – plug in what the brand is asking for (reels, photos, usage rights, rush turnaround, exclusivity, all of it) and get your total instantly, no math required
Pricing Email – a template for sending your rates to a brand that actually sounds like you, not a corporate robot
Negotiation Email – for when a brand asks for a discount and you want to hold your price without it being awkward

You edit the yellow cells, everything else is already built for you. No formulas to learn, no spreadsheet stress.

This is a Google Sheets file. Once you grab it, go to File > Make a Copy so it saves to your own Drive and you can edit it freely.

Know your price, send it with confidence, and never undercharge a brand again.

This is a digital product delivered electronically upon purchase. No physical item will be shipped.

ALL SALES ARE FINAL. Due to the instant and irrevocable nature of digital delivery, purchases are non-refundable and non-exchangeable, except where required by applicable law.