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Jad Hindy

Marketing. Brand building. AI in production.

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The AI Starter Stack

Seven PDFs. The starter kit for senior professionals.

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Make Claude Feel Like It Already Knows You

A 7-step setup guide for senior professionals.

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From Brand Book to Installed Skill

The afternoon move that turns your brand book into a constraint engine.

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CMO DOCTRINE

The marketing discipline layer. Free on GitHub.

Latest Articles

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The AI doom narrative is a stack problem

AI cost, fact and fiction

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Most Dangerous Marketer in Your Organization

The Dangerous Quadrant Explained.

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Purpose. Culture. Experience.

What 20 years of marketing has hollowed out.

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The Memory Problem

Why AI keeps forgetting you. And how I fixed it.

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Read on Substack

Three posts a week on building AI in production.