The Ecommerce Google & Meta Ads Playbook

I know what you're probably thinking: paid ads are easy enough to launch, but I'm not quite sure how to scale. I've watched hundreds of founders sit in that exact spot, guessing at budgets, panicking on day 3 and turning off ads that were about to work.

This playbook removes the guessing. It's the exact system my agency uses to launch ecommerce ad accounts, shrunk to fit a founder's week. The agency I cofounded manages $4M+ a month in ad spend and this is how every new account starts.

Inside the 19 pages:

• The 3 numbers that make every decision for you (your CPA ceiling does the heavy lifting)

• A day-zero setup checklist for Meta, Google and your store, with the exact click-paths

• How to find your 4 launch angles from reviews you already have

• The 2-campaign Meta structure and the weekly testing rhythm, with kill rules so you know exactly when to turn an ad off

• Month-by-month Google plan: Shopping first, PMax when you've earned it, targets set from real numbers

• The 12 money wasters I find in almost every audit (they're usually 20 to 40% of spend!)

• 13 copy-paste AI prompts that write your ad copy, build your testing tracker, analyze your creative and run your weekly optimization in about 20 minutes

Checklists, click-paths and rules with numbers attached, so you're sure of yourself every time you open Ads Manager.