The Corporate Event Manager’s Playbook
£59
Planning a corporate event means managing hundreds of moving parts — timelines, suppliers, speakers, budgets, logistics, communications, risk and event-day delivery.
The Corporate Event Manager’s Playbook brings together the practical frameworks, checklists and planning tools I’ve refined over 25 years in event management to help you plan smarter, reduce risk and deliver successful events with confidence.
Whether you’re managing a conference, exhibition, awards programme, roadshow or internal corporate event, this guide is designed to give you a clearer structure, stronger operational control and a set of practical tools you can actually use.
Corporate Event Planning Pack – Editable Templates
You’ll also receive access to a set of practical planning templates, including:
Master Event Planning Timeline
Event Risk Register
Event Budget Tracker
Supplier Tracker
Event Day Run Sheet
AV Run Schedule
100-Point Event Readiness Checklist
Event Health Dashboard
Delivered in multiple formats
Playbook PDF
Editable Google Sheets workbook
Excel workbook version
It’s particularly useful if you’re managing:
conferences
exhibitions
awards
roadshows
internal corporate events
client events
multi-stakeholder event programmes
Successful events rarely come down to one big decision — they’re built through hundreds of smaller decisions being made well.
Everything inside has been shaped by real-world experience delivering conferences, exhibitions and large-scale corporate events — not generic theory.
Created by Jo Brakes
I’m an event director and corporate event specialist with 25+ years of experience planning and delivering conferences, exhibitions, awards and large-scale corporate events across the UK and internationally.
I created this playbook to bring together the frameworks, checklists and planning tools I’ve relied on throughout my career — so event professionals can plan smarter, reduce risk and deliver better events with confidence.
