The Founder's Investment Playbook

Raising money is not just about getting a yes.

The Founder’s Investment Playbook is a practical guide to term sheets, cap tables and deal terms written from the founder side of the table.

Inside you will learn how to:

Read a term sheet and know what is binding and what is not
Think about valuation, ownership and dilution across now, next round and exit
Make sense of liquidation preferences, anti dilution and investor protections
Use ESOPs, pre emption rights and other clauses without weakening your position
Understand common instruments like CLNs, SAFEs and priced equity rounds
Keep deals moving fast without giving away control or value

Use this playbook to prepare for investor meetings, review mark ups on documents, and decide whether a deal is really good for you and your business.

The Founder's Investment Playbook

Raising money is not just about getting a yes.

The Founder’s Investment Playbook is a practical guide to term sheets, cap tables and deal terms written from the founder side of the table.

Inside you will learn how to:

Read a term sheet and know what is binding and what is not
Think about valuation, ownership and dilution across now, next round and exit
Make sense of liquidation preferences, anti dilution and investor protections
Use ESOPs, pre emption rights and other clauses without weakening your position
Understand common instruments like CLNs, SAFEs and priced equity rounds
Keep deals moving fast without giving away control or value

Use this playbook to prepare for investor meetings, review mark ups on documents, and decide whether a deal is really good for you and your business.