The Price Rise Test: Put Prices Up or Hold?

Costs go up. Labour, energy, ingredients, fuel. Most founders hold their price and hope it passes.

Holding your price feels safe. It isn’t. It is a decision too, and you pay for it every week in margin.

The Price Rise Test is a three-part framework for making that decision properly:

1. Know your number. See exactly what rising costs have done to your margin, and how many sales you can lose before a price rise stops paying off.

2. Know why they buy. If customers choose you on price, it’s a hard fight. If they choose you for anything else, you have more room than you think.

3. Test the real price. The answer isn’t in a spreadsheet. It’s in what real customers will actually pay.

The Price Rise Test: Put Prices Up or Hold?

Costs go up. Labour, energy, ingredients, fuel. Most founders hold their price and hope it passes.

Holding your price feels safe. It isn’t. It is a decision too, and you pay for it every week in margin.

The Price Rise Test is a three-part framework for making that decision properly:

1. Know your number. See exactly what rising costs have done to your margin, and how many sales you can lose before a price rise stops paying off.

2. Know why they buy. If customers choose you on price, it’s a hard fight. If they choose you for anything else, you have more room than you think.

3. Test the real price. The answer isn’t in a spreadsheet. It’s in what real customers will actually pay.