
Most local businesses that tried Facebook ads boosted a post, got a few likes and decided ads don't work. This playbook is the exact system I use to get established local brands more enquiries, more footfall and more customers from Facebook and Instagram.
Inside the playbook:
The setup checklist so your ad account is done properly from day one
The local offer formula that gives people a reason to act now
How to target the right people within driving distance
The five ad styles that work for local businesses, plus hooks you can use
Copy templates you can swap your details into
Campaign structure and a sensible starting budget
Follow up scripts so enquiries turn into paying customers
The numbers to watch and when to kill, keep or scale an ad
A 30 day launch plan, week by week
This is for you if:
You run a local shop, showroom, gym, trade or service business
You want enquiries and customers, not likes
You've boosted posts before and been disappointed
13 page PDF, delivered straight to your inbox.