Buy Brand + Brand : The Running List
$88
Over the years, I've developed a habit of mentally filing things away: a collaboration, a licensing deal, a creative appointment, or a marketing campaign that feels different. On their own, they're interesting. Over time, they begin to connect.
The Running List is where I'm starting to write those observations down.
It's a living document that I'll continue updating with the partnerships, collaborations, and licensing deals I'm paying attention to, along with my notes on the patterns I see emerging and some links. I started it this week (7/13/26), so it's beginning in real time rather than trying to recreate the past. Updated daily/regularly.
If you're curious about how brands grow, how partnerships create value, or simply how I think, you'll find this valuable.