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Kelly Wiesehan's In>House

Kelly is a renowned Brand Strategist & Author. She brings brand worlds to life.

Build Your Brand's Custom GPT & 50 Page Brand Book

Build Your Brand's Custom GPT & 50 Page Brand Book

$297$497

In>House is a $25K+ agency service packaged into a DIY system. Build a custom GPT, run a DIY messaging workshop, and get a 50-page brand book in hours.

The result: clear messaging, brand voice, content pillars, client avatars, and strategies that sell.

What You Get:

✨ Brand Foundation

  • Mission, Vision, and Manifesto that anchor your brand

  • Core Values that guide how you show up

  • Unique Value Proposition that defines how you stand apart

📊 Market Positioning

  • Competitive Landscape with insights on your competitors

  • White space opportunities your brand can own

  • Differentiation points showing how you fill the gaps competitors miss

🗣 Messaging & Voice

  • Messaging Pillars that keep your communication consistent

  • Taglines and Messaging Statements ready to plug into campaigns

  • Storytelling Strategy that keeps your narrative clear

  • Language Guidelines defining tone, style, and brand voice

  • Emotional and Functional Benefits that highlight both what you do and how you make people feel

👥 Audience Insights

  • Persona Development with psychographics, pain points, and motivations

  • Customer Journey Mapping from discovery to loyalty

  • Behavioral Insights explaining how your audience shops and engages

  • Persona-Driven Messaging tailored to each type of customer

📸 Content & Creative Direction

  • Content Pillars that drive your marketing strategy

  • Evergreen Shot List for photos and videos

  • Channel-Specific Messaging Tactics for social, ads, retail, website, and investor decks

  • Example Campaign Headlines and CTAs you can use immediately

📘 Tangible Deliverables

  • A polished 50-page brand book that looks professional and investor-ready

  • Copy snippets and taglines for instant use

  • Visual and content direction your team or freelancers can follow

  • A complete messaging toolkit that saves you time and money

This is more than a toolkit. It’s the difference between feeling like an imposter and running a brand people believe in.

Stop second-guessing and start showing up as the founder your brand deserves.

Claim the clarity, confidence, and strategy that turn an idea into a world people buy into.

Get your sh*t together, save +$25,000, and build the backbone of your business for years to come. All in a few hours.

Let's Do This

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