Who You Are on Social (Start Here!)

Your feed is your second resume. Every post is either building your brand or blurring it.

This is the workbook I use with my one-on-one clients, and it's where everything else starts. In one honest sitting you'll name the three words people should think of when they see your name, audit your own feed like a stranger would, and walk out with your content buckets: the 3 or 4 things you talk about forever, so "what do I post" stops being a daily crisis.

Do this one first. Everything else in the shop builds on your answers.