Set the Stage: Summer Series-You Pick 3

Set the Stage was a 12-week series built for private practice owners who are ready to grow with intention, not guesswork. Each week brought in a different expert to break down one piece of running a healthier, more profitable practice: contracts, hiring, marketing, money, billing, ads, rate changes, AI, and more.

This bundle gives you full replay access to any THREE sessions from the list below, for one flat price. Choose the topics that solve what you're dealing with right now!

Session Lineup (choose any 3)

Sign, Seal, Deliver: School Contracts & Teletherapy

Elise Mitchell walks through how to build, price, and negotiate school contracts that actually work for your practice. Ellie Richter follows with the teletherapy side, covering how to integrate virtual services ethically and sustainably into any practice model.

Passing the Torch: Taking on Students & University Partners

Sophia Apgar breaks down everything you need to know before bringing on a CF or graduate student, including the financial picture most practice owners never see coming. She also covers how to build university partnerships that create a consistent pipeline for your practice.

Google, Meet Your Practice: SEO, Websites & Messaging

Hannah Boeck of Cued Creative walks through how to get your website, SEO, and messaging working together as one system so your ideal clients can actually find you and know exactly how to book. She covers how often to update your site, how blogging builds real authority, and what your copy needs to say to convert.

Your People Are Out There: Building a Network That Works

Carissa Guiley built a full private pay practice from scratch, moved her family across the country, and built it again in a brand new city using nothing but her expertise and her referral network. She walks through the outreach cadence, the relationship strategy, and how to build a network that sends you consistent patients even when everything around it changes.

Mic Drop Money: Getting Paid to Speak

Daj Mitchell, M.S. CCC-SLP and two-time ASHA ACE award winner, teaches fellow therapists how to turn their expertise into a paid speaking income stream. She covers how to set your rate, respond to free speaking requests, build a pitch, and create a topic that travels across audiences.

Money Moves: Bookkeeping, Accounting & Fractional CFOs, Oh My!

Kate McKeever, CPA, reframes the money stories that keep practice owners from ever looking at their numbers and replaces them with a clear picture of what healthy practice finances actually look like. She covers KPIs to track weekly and monthly, pitfalls specific to female-owned therapy practices, and exactly when to hire a bookkeeper versus an accountant versus a fractional CFO.

Stop the Scroll: Social Media That Actually Grows Your Practice

Jesse Kleinman, a former SLP turned content strategist and Canva designer, helps therapists create content that sounds like them, builds real connection, and makes it obvious what they do and how to work with them. She walks through how to stop starting from scratch every week and build a content system that actually fits your practice and your life.

Bill Like a Boss: Billing & Coding Nuances You Need to Know

Lexi Trotta of Therapy Practice Solutions walks through the billing and coding mistakes that cost private practice owners money without them ever knowing it. She covers CPT codes you may be underusing, what a clean compliant billing process looks like for a small practice, and what to know before credentialing with a new payer.

Stop Boosting, Start Converting: Ads for Private Practice Owners

Maddy Roth walks practice owners through what paid advertising actually looks like when it works, including realistic budgets, what your ad copy needs to say, and how to track whether your investment is producing real returns. She covers which platforms make sense for a therapy practice and what needs to be in place organically before ads are worth the spend.

Growth Without the Guilt: Solving for Rate Changes

Jessica Hundley returns to walk through the real math behind your rate, how to communicate a rate increase to existing clients without over-explaining or apologizing, and how to diversify payer dependency on one source. This session lands during the 92507 CPT code changes and is built specifically around what that means for your practice.

Work Smarter, Not Harder: AI for Private Practices

Jocelyn Wood leads a live session on the most practical ways to use AI inside a therapy practice right now, covering documentation, scheduling, content creation, and ethical compliance. Bryan Mathews adds a pre-recorded app demo, and both are available for Q&A all week in Telegram.

Stop the Scroll Part 2: Social Media That Actually Grows Your Practice

Sarah Breshears of Social Moguls returns for the Part 2 follow-up to Jesse's session, going deeper on the strategy behind content that converts followers into clients and referral sources. She covers what platforms to prioritize in 2026, what metrics actually matter, and how to build a social presence that works even when you are not posting every day.