
I started baking from my parents’ kitchen when I was 18.
Within a few years, I quit my job and turned baking into a full time income! Selling out events, landing corporate orders and getting paid before I even turned the oven on.
After 12 years of selling baked goods, I’ve learnt what actually sells, what makes money, what isn’t worth your time and what keeps customers coming back.
Now I’ve taken everything I’ve learnt and turned it into one practical toolkit for running your baking business.
This isn’t something you buy, read once and forget about. It’s designed to live in your browser and be something you actually use.
Search for what you need, make notes, use the tools and come back to it whenever you’re working on your business.
Whether you’re figuring out what to sell, working out your prices, planning an event or trying to get more orders, it’s all there in one place.
The toolkit includes:
Recipes for cupcakes, cookies, brownies and more (including the full Bakery Style Cookie Bundle)
Pricing & profit tools including a pricing calculator to help you work out your costs, prices and profit margins
Sales & marketing strategies: everything I’ve learnt about getting customers to buy, creating products people actually want and turning one-off customers into repeat customers
Markets & events: practical guidance for planning, preparing and making your events and larger orders more profitable
Seasonal selling: menu ideas and strategies for key occasions throughout the year, so you’re not constantly starting from scratch
Business organisation: including an order tracker, preparation tools and practical systems to make running your business easier
Everything comes from 12 years of actually selling my own products.
I’ve tested products nobody bought
I’ve underpriced things
I’ve spent far too long making products that weren’t worth the time
I’ve figured out what customers actually want, what makes them come back and what makes a baking business profitable
You don’t need to spend years figuring all of that out yourself.
This is a living resource, I’ll continue adding to and improving it. You’ll automatically have access to the latest version, so there’s no need to repurchase anything or download new versions every time I add something.
If you’re serious about making money from your baking, this is the toolkit I wish I’d had when I started.


Instant access. Lifetime access. No repurchasing ever.
Please note: this is a digital product. Due to instant access, all sales are final.