
Proposal · Prepared for Michael Lightman
A system that takes someone from cold to sold without you on a call.
Content exists. The offer exists. Everything in between is manual, and it's all you.
Revenue capped by your calendar
Every client costs you hours you'd rather spend elsewhere
No repeatable path from stranger to customer
Your words on our call: "There's content, then you go to a thing and we nurture you in that thing to convert. And it's that moment where I consistently fail."
That's the gap. That's what this builds.
1 · The Audit Everything you've already built, inventoried. What works, what's broken, what's missing — in priority order. Nothing gets rebuilt that doesn't need rebuilding.
2 · The System Map Cold to sold, every step. One page you can hand your team.
3 · The Two Pages Structure and direction for the workshop page and Pitch or Ditch. Your team drafts. I mark it up.
4 · The Email Engine Three sequences mapped, your existing copy audited against them:
Nurture → free show
Post-show → workshop offer
Weekly touch to keep the list warm
5 · The Automation Stack Perspective setup — registration, payment, confirmations, reminders. No more ThriveCart hand-linked to Luma.
6 · Two Rounds of Review Keep this, cut this, rewrite here. I tell you what's non-negotiable and what's yours.
This is done-with-you. Your team builds it, I direct it.
You've told me your team is exceptional and you want them owning this. I agree they've already built enough internally that me working around them would create more problems than it solves.
So: I bring the strategy, the copy, and the standard. They bring the execution. I stay close enough to catch the difference between following instructions and getting it right.
Your involvement: heavy at the front end on messaging and voice, then I hand it off and you stop thinking about it.
2–4 weeks, depending on your team's pace.
Week 1 — Copy and structure for both pages, delivered to your team
Week 2 — Team builds, first review round
Week 3 — Email sequences and automation setup
Week 4 — Buffer, refinement, live
Everything above, including both review rounds and the calls to get there.
You're not paying for word count. You're paying for knowing what the system needs, in what order, and whether what you've built is right.
If scope grows past what's mapped here, I'll tell you before I do the work.
Your main website. Untouched. These are separate landing pages, and we don't go near the site until data proves the messaging works.
Your referral funnel. Nothing here disrupts the done-for-you business. This runs alongside it.
VSL production. We'll script it. Filming and editing sit with you and Taylor.
Ongoing management. This is the build. Running it day-to-day is your team.
Every million-dollar business I've been part of runs on two things: people and systems.
You have the people. This is the system.