The Wholesale Playbook™: Custom 5-Pack Edition
$49
The Wholesale Playbook™: Build Your Custom Guide
By popular demand: Choose the 5 sections you need most for just $49.
How to receive your playbook: After purchase, email me at mj@marcellaincstudios.com with your 5 chosen sections from the list below. You'll receive your custom playbook within 24 hours.
If you've ever Googled "how to get my brand into stores," "how to calculate wholesale pricing and margins," or "how to present to boutique buyers without getting ghosted—this is for you.
Landing your brand in retailers like Nordstrom, Macy's, Dillard's, Urban Outfitters, or trend boutiques like KITH and Undefeated is just the beginning—and tackling digital giants like Amazon is an entirely different beast. What matters most is the preparation that happens before and during those early stages, the part even the largest brands overlook. It's what determines whether you succeed or struggle in wholesale.
After 20 years in the industry, working with top global brands like adidas, Converse, Lacoste and JanSport, I've watched it happen over and over: Brands enter wholesale unprepared. They grow without systems. They lack processes. They sell without strategy. They lack the tools to sell effectively. Even the biggest global brands get it wrong.
This playbook exists to change that. And now, you can customize it specifically for the needs of your business.
It is the resource I wish every brand had—a no-nonsense playbook that simplifies wholesale and shows you exactly how to navigate each stage of the game. This isn’t abstract theory from an outsider who’s never been in the trenches. This is a real-world, battle-tested guide built from two decades of seeing what works, what fails, and exactly what even the largest global brands overlook.
How it works: Choose any 5 sections that match where you are right now. Skip what you don't need. Focus on what matters most for your brand today.
Choose 5 from these 16 sections:
1. Wholesale 101: What You Need to Know
2.Brand Review: The Foundation
3.Wholesale Pricing & Profitability
4.Channel Strategy & Brand Perception
5.Product & Merchandising Strategy
6.Assortment Planning
7.Wholesale, DTC & Marketplaces
8.Marketing & Brand Support
9.Core Sales Tools
10.Sales & Operations Tools
11.Sales Reporting
12.Winning New Wholesale Accounts
13.Sell-In Process
14.New Account Process
15.Wholesale Operations
16.Trade Show Basics
This is for you if:
You're a new or emerging brand figuring out where to start
You've been in wholesale a few seasons but know there's a better way
You're tired of asking "How do we do this?" and finding no clear answers
Your roadmap starts here. Choose what you need. Skip what you don't.
*Does not include glossary or bonus section.