#FAMOUS Class - C7 - 2P 🧱🧱

Candace McLaren Lanham

Working with Kasey Brown has been nothing short of transformational. When I joined her second Brick-by-Brick Cohort 10 weeks ago, I was a 52-year-old long-time lawyer, quietly hoping that no one would read my posts. I had an idea to start a business dedicated to the celebration and support of 40+ Black and brown mothers of babies, toddlers, and children under 10 (The 40Mom Movement. LLC) — but no roadmap, no entrepreneurial experience or confidence, and absolutely no idea how to build momentum on LinkedIn. Kasey changed all of that. Her mix of sharp business strategy, warm encouragement, and “you can do this” energy unlocked something in me that I didn’t even know I was holding back. Under her guidance, I moved from hesitation to consistency; from silence to storytelling; and from doubt to measurable, undeniable growth. In the past five weeks alone , I’ve gone from 3,215 to 4,552 followers, from 647 to over 5,000 profile views, and from a trickle of impressions to more than 19,000 on a single post — all while soft-launching an entire business and movement that I once wasn’t sure I could even justify. None of this would have happened without Kasey and her team (thank you, Bridgett!!!). She is insightful, energizing, deeply committed to her clients’ success, and the exact kind of leader you want in your corner. I honestly can't recommend her — or Brick by Brick — highly enough.

Jeannie Ruesch

You'd think that 25+ years in corporate marketing would be all you need to launch your own business, build your personal brand, and… well, yeah. Plot twist: it wasn’t. Thankfully, I found Kasey. First, she showed up in my LinkedIn feed talking about who actually deserves a million followers. (Easy yes on the follow.) Then she showed up again on YouTube with the same clarity, same generosity, same “pause-and-take-notes” energy. Several hours and one very full Notion page later, I knew joining Brick by Brick wasn’t optional. It was next. I made myself go through the application process (introvert + video = character-building), and I was chosen for Cohort 2. And I don’t use this phrase lightly: it has been game-changing. The value, the structure, the coaching, the community ... Kasey, Bridgett, and the entire team create a space that actually moves you forward. No performative hustle. No empty inspiration. Just real work, real progress, and real connection with people who want to work hard to build something that lasts. Brick by Brick is built around action, clarity, and finding your joy again through intentional, strategic work. If you’re ready to stop circling the idea of building your personal brand and actually build it—this is where you go.

Dr. Marie Bragg

Learning from Kasey Brown in Brick by Brick has transformed my professional life in meaningful, unexpected, and joyful ways. I came across a LinkedIn post from Kasey about the legacy we want to leave behind, the impact we want to have, and optimizing for joy. She talked about the power of storytelling. She generously shared her frameworks, go-to measurement tools, and how to pay attention to what lights us up--- so that we can make our lives meaningful in whatever ways we define meaningful. I wanted to have a bigger impact on the field of science by mentoring more early career scientists because it’s part of the legacy I want as a scientist. Kasey helped me bring it to life. As a clinical psychologist and professor, I’ve been trained on how to conduct impactful research and communicate with other scientists. But most scientists stay stuck in silos or feel afraid to communicate to larger audiences even though we know: Communicating Science, Modeling Leadership, Inspiring the Next Generation -> amplifies scientific impact. Working with Kasey in Brick by Brick has supercharged my ability to stay laser focused on getting to the next level in the two areas that reflect my mission: 1. Shielding kids and teens from exploitative marketing that harms their health 2. Empowering students and early-career professionals to reach their next level Here’s why every leader has something to learn from Kasey: 1) She encouraged me to identify what gets me fired up (mentoring students and early career faculty, for example) and how I can create impact if I build that into my life in strategic, measurable ways 2) she taught me how to get my messages out there to the people who would benefit most, and to do so in a way that was reflected my integrity, credibility, and authenticity 3) she offered practical communication and strategy skills that I didn’t learn in my PhD program at Yale, which was focused (understandably!) on my field of study. Kasey wants everyone to win in life, and you can feel it every time you interact with her. As a result of learning from Kasey: -I've been building professional collaborations that used to only exist in my dreams -I've gained this incredible clarity on my life's mission -I've learned how the right combo of action + strategy + data = opportunities I've always wanted -I've been able to set aside the hesitation, the "someday I'll do it," and lean into building the type of impact that matters to me For me, a big part of the "winning" Kasey describes is inspiring the next generation of scientists to dream big & love what science can do for them. Kasey helped me optimize for joy and impact, and that’s a winning combo every leader deserves to have. I am so glad I took the leap and applied for Brick by Brick. I am scientist (all about data!), and the data coming out of Kasey's approach to teaching others speaks for itself -- she's the real deal. Dr. Marie Bragg, PhD Clinical Psychologist | Professor | TEDx Speaker

Jonathan Santos Silva

I used to treat LinkedIn like a digital resume, logging in so infrequently I'd forget my password. I thought networking wasn't really "for me," and that mindset cost me years of missed opportunities. Since joining Brick by Brick, everything changed. I'm now posting 3x weekly and treating my network like the garden it actually is - something that needs consistent tending. The results: 300,000+ impressions in 4-ish weeks since joining BxB (compared to 92,000 in the 365 days prior), posts hitting 4,200+ reactions and 370+ shares. I've already been invited on 2 podcasts and approached for partnerships. Kasey's superpower? She pulls back the curtain on what actually works. She shows you exactly how LinkedIn's algorithm thinks, breaks down posts and why they work, and teaches you to show up boldly with your authentic message. To anyone on the fence: "Your personal brand is your retirement plan." Build your community before you need it. Kasey has the receipts and proven frameworks to help you succeed. The BxB community creates the support system you need to push through when that little voice tries to discourage you. Each week challenges you to take bold steps and claim your voice. Kasey helped me realize LinkedIn isn't just networking - it's relationship building at scale. And that's changed everything.

Pamela Buchanan MD

When I met Kasey, saw her you tube I had 1,000 followers on LinkedIn and no real strategy. I was an ER doctor with a message, a mission, and a whole lot of stories—but no idea how to show up in a way that actually connected. Kasey changed everything. She didn’t just teach me how to “post.” She taught me how to communicate with purpose. She showed me how to take my lived experience, my medical expertise, my burnout story, and my mission—and turn it into content that resonates, spreads, and serves. Because of her coaching: • I grew from 1,000 to 20,000 followers in one year • My posts now go viral—consistently • My voice is clearer, bolder, and more authentic • I found a rhythm and a system that works even while juggling 24-hour ER shifts • And most importantly… I show up on LinkedIn as myself Kasey doesn’t sugar-coat. She doesn’t let you hide. She pulls the real you out—and teaches you how to communicate in a way that builds trust, authority, and community. If you want a mentor who understands storytelling, psychology, and social strategy at a deep level… someone who will help you build a movement, not just a feed… someone who makes you better every time she sends feedback— Kasey is that coach. I wouldn’t be the creator or thought leader I am today without her guidance. I recommend her without hesitation. — Dr. Pamela Buchanan, MD Emergency Physician | Speaker | Founder, Strong Medicine™

Candice Jackson Long

Being part of Cohort 2 of Kasey's Brick by Brick program has been one of the most valuable investments I’ve made in my personal brand and leadership journey. You come into this program thinking you’re here to learn how to build your personal brand and create content that can really run these LinkedIn streets and yes, you absolutely get that. But what you receive is so much more. Kasey doesn’t just teach content creation. She teaches principles. Principles that shape how you show up not only in business, but in life and in leadership. She operates with a level of integrity that permeates every fiber of who she is and how she leads. You see it in her intentionality. You feel it in the genuine goodwill she brings to every interaction. It shows up in her business, her team, and the way she creates space for her clients to grow with clarity and confidence. There are so many coaching programs out there, and honestly, you never quite know what you’re walking into once you join. Brick by Brick stands apart. This is easily one of the best programs I have participated in and I’ve done a lot. The principles Kasey instills don’t just shape your content strategy. They shape you as a business owner. They shape how you lead with purpose, operate with integrity, and build something that is both impactful and aligned with your mission. Being in a community where you’re not only taught how to grow your brand, but how to infuse values, intentionality, and integrity into your business operations takes things to a whole other level. This program develops you as a leader just as much as it sharpens your content and visibility. Brick by Brick and Kasey are unmatched.