The HALO Authority Club

In 90 days, master authentic storytelling so you are positioned to attract recruiters for your dream job, qualified leads if you are a business owner, speaking opportunities, and partnerships through your personal brand.

You have spent years building expertise, navigating career transitions, overcoming challenges, and earning hard-won insights.

However, when it comes to sharing your story online, you freeze.

Maybe you are worried about what people will think or how they will disagree with you. Or maybe you have tried posting before but couldn't keep it consistent.

I want you to know that your struggles, turning points, and lessons are exactly what make us valuable.

However, most personal branding advice tells you to perform success rather than share truth.

So people either:

• stay silent about their struggles

• post generic content

• or try to copy what successful creators are doing

The reality is the leaders people trust most online share perspectives earned through experience, not just wins. Your story, told authentically, without trauma dumping, is your competitive advantage.

The HALO Authority Club helps senior executives, founders, and creators turn those experiences into a trusted personal brand in 90 days through a proven storytelling framework built on real human trust.

Why most personal brands fail

Most personal branding programs teach tactics. Post more, follow trends and copy viral formats. But tactics don’t create authority.

Authority comes from a simple formula. Trust = Experience + Insight + Service

When someone shares a genuine experience, turns it into insight, and uses that insight to serve others, people begin to trust them. That trust becomes influence, and influence creates opportunity.

The problem is that most people don’t know how to translate their experiences into powerful stories. That is where the HALO Method comes in.

The HALO method

HALO stands for Human Authority through Leadership and Originality. Instead of building a brand around performance, you build one around perspective. The HALO method helps you transform:

• experiences into insights

• insights into stories

• stories into authority

By the end of the process, your personal brand becomes a trust engine that attracts opportunities, partnerships, and clients.

1. Discover the stories that define your authority

Everyone has defining moments that shape how they see the world. But most people never articulate them. Inside the HALO Authority Club, you will uncover and structure your most powerful stories.

You will:

• Identify your 3–5 core story pillars

• Discover your "Only I Can Say" perspective

• Craft your Origin Story (Catalyst → Challenge → Conviction)

• Define your Formation, Friction, and Future stories

Your experiences start becoming the foundation of your authority, and you stop feeling random.

2. Learn how to share honestly without oversharing

Authenticity means sharing with clarity and intention. Inside the program, you will learn how to communicate vulnerability in a way that builds trust rather than discomfort.

You will learn:

• The Vulnerability Spectrum

• The Vulnerability Filter (Purpose, Relevance, Boundaries, Timing)

• How to replace performative content with human storytelling

• The Trust Triangle: Relatability, Expertise, Aspiration

You will learn how to connect with people while maintaining professional boundaries.

3. Master storytelling systems

Consistency builds authority, but consistency is impossible without systems. Most people struggle with personal branding because they don't know what to say. Inside HALO, you will build a repeatable storytelling system.

You will learn:

• The VOICE storytelling method

• The M.I.N.E content framework

• The 1:3:5 content multiplication method

• A repeatable content workflow

Instead of asking "What should I post today?" you will always have meaningful stories to share.

4. Build real authority

Your experiences give you perspective, and your perspective gives you a voice. Your voice becomes leadership. Inside HALO, you will learn how to position yourself as a trusted authority by:

• Crafting your Authority Story Arc

• Challenging conventional wisdom with your perspective

• Developing your own methodology

• Establishing a thought leadership voice

Your personal brand becomes more than content and a platform for leadership.

5. Build a content engine that attracts opportunities

Content should feel like sharing insight. Inside the HALO Authority Club, you will build a system for publishing consistently without burning out.

You will build:

• An Insight Capture System

• A Content Creation Framework

• A Distribution Rhythm

• Alignment between your content and business growth

Your content begins attracting:

• qualified leads

• collaborations

• speaking opportunities

• partnerships

Your 90‑day personal brand roadmap

The HALO Authority Club is designed as a structured journey.

Month 1: Establish your story and voice

Month 2: Develop your authority and insights

Month 3: Integrate storytelling into business growth

At the end of the 90 days, you'll have a repeatable system for building authority online.

Why the HALO method works

In just one week, from 16-21 June 2025, my story did the work for me:

Tuesday: Delivered a paid fireside chat for Edrington, a $1.5B legacy brand behind The Macallan. Their first time inviting someone from the LGBTQIA+ community to speak during Pride.

Wednesday: Featured on "Give It To Me Strait", a podcast about identity, career, and becoming.

Thursday: Ran a paid Pride Month panel with Ogilvy and Safe Space APAC on storytelling, allyship, and unapologetic visibility.

Friday: Spoke on "You're Worthless: The Juxtaposition of Your Very Soul," a raw, unfiltered podcast on self-worth and reinvention.

Saturday: Co-hosted a Pride storytelling circle with Rice Media and Trapeze Rec Club after Rice published my coming out story earlier this year.

Not a single opportunity was pitched, there was no cold outreach and a PR budget.

What you get inside The HALO Authority Club for just $150/month

1. HALO Masterclass

A 6‑week flagship program that teaches the complete HALO storytelling method.

Members learn how to:

• uncover their defining life stories

• turn experiences into powerful insights

• develop their unique thought leadership perspective

• write authentic content that builds trust

Usual value: $2,000

2. The Personal Brand Story System

Step‑by‑step framework for discovering your authority story.

Includes:

• Origin Story Builder

• Story Pillar Framework

• Authority Story Arc system

• "Only I Can Say" perspective discovery

Usual value: $1,500

3. The Storytelling Content Engine

Turn one insight into weeks of meaningful content.

Includes:

• VOICE storytelling method

• M.I.N.E content framework

• 1:3:5 content multiplication system

• Content planning workflow

Usual value: $1,500

4. 90-Day Content Calendar + Templates

Never wonder what to post again.

Includes:

• Pre-built content calendar aligned to your story

• Post templates for LinkedIn, Instagram, and email

• Content batching workflow

Usual value: $500

5. Weekly Accountability Check-ins

Stay consistent with your posting schedule.

Includes:

• Weekly check-in on your 3x/week posting commitment

• Progress tracking on your storytelling journey

• Accountability partner support

Usual value: $750

6. Lead Capture System Module

Turn your content into qualified leads.

Includes:

• How to structure CTAs that convert

• Email capture strategies

• Lead qualification framework

• Follow-up sequences

Usual value: $750

7. Monthly Authority Workshops

Live trainings focused on real authority building.

Topics include:

• storytelling mastery

• thought leadership positioning

• personal brand growth strategies

• audience trust building

Usual value: $1,200/year

8. Monthly Group Coaching

Members receive feedback on:

• their storytelling

• their positioning

• their personal brand growth

Usual value: $2,400/year

9. Authority Community

A private community of founders and creators building authentic brands.

Inside the community:

• peer feedback

• idea sharing

• accountability

• collaborations

Usual value: $1,000+

Total value

Program Value: 12,600+

You pay: $150 per month

That is a 99% discount on the actual value.

My guarantee

I am confident this works. That's why I offer:

✓ Cancel anytime — no lock-in, no questions asked

✓ Free 3-month extension — if you don't see results by day 90, we extend your membership free to help you succeed

We only win when you win.

Founding Member FREE bonuses (you get all these for free if you sign up by March 30)

LinkedIn Authority Bootcamp

How to grow authority on LinkedIn through storytelling.

Usual value: $750

Personal Brand Audit

Direct feedback on your positioning and messaging.

Usual value: $500

Storytelling Playbook

A complete guide to writing authentic authority content.

Usual value: $500

Total value

Program Value: $8,000+

Founding Bonuses: $2,000

Total Value: $10,000

You pay: $150 per month (cancel anytime)

Pro coaching tier (available to add on)

$750 per month

Includes everything in membership plus:

• Monthly 1‑on‑1 storytelling coaching

• LinkedIn content strategy review

• Personal brand positioning session

• Speaking and communication coaching

Elite authority program (available to add on)

$5,000 per year for founders and leaders building a serious authority platform.

Includes:

• Quarterly private strategy sessions

• Done‑with‑you brand narrative development

• Thought leadership article development

• Speaking and PR coaching

• Priority access to events and workshops

Who this is for

This is for you if you:

• are a senior executive, founder, or leader with valuable expertise

• have been laid off, are leaving your 9-5, or building your own thing

• want to attract qualified leads, speaking opportunities, and partnerships

• have a story to tell but fear judgment or disagreement

• struggle with consistency in sharing your authentic voice

The HALO Authority Club helps leaders move from hiding their struggles to sharing their truth, building a personal brand that grows both trust and business opportunity.

What past participants say

"What I struggled most with before the masterclass was being vulnerable without trauma dumping. Using Shawn's frameworks and understanding their rationale for their approach has been extremely helpful in gaining clarity on how I show up on LinkedIn. Over the last 6 months of consistent posting on LinkedIn, I'm enjoying the process and reaping the results."

Seraphine Ann Chia, Founder, Style with Sera

"Shawn is a master in written communications, and this course has helped me move beyond just posting wins on LinkedIn. With his framework, I now have a clearer way to shape my thoughts, tell better stories, and connect more genuinely with others on the platform."

Yu Xian, Project and Marketing Producer

"I have a better picture on how to structure my post, a clear understanding of how to plan going forward... The biggest shift was internal: Clarity in my voice, Confidence in my storytelling, Courage to show up authentically."

- Carol Chia, Beauty Queen

“There are structured frameworks for me to follow and share my personal stories without emotional dumping or oversharing. The stories I wrote after attending this course helped me engage more effectively with my audiences. I feel less resistance in my copywriting, and I’m able to convey information through storytelling.”

- Shane Tan, Life coach

"Nowadays, being a human being is one of the paramount yet underrated skills. In this workshop, Shawn is guiding you to reconnect with what makes you a unique human being, and helping you to express it with vulnerability but also confidence."

- Dr Antoni Gil Pujol, Leadership coach and keynote speaker

What others say about working with me

"Shawn inspires us all to live authentically, and whether in professional or personal lives it matters the most. He’s not only been a strong marketing journalist and observer, but now a clear voice that helps marketers and brands. I wish Shawn the best in all future endeavours."

Shrey Khetarpal, Head of VaynerMedia Consulting, Asia Pacific

"Shawn helped me transform my messy drafts and thoughts into clear, confident content that truly reflected my voice. In a world full of AI generated content, it was a pleasure to work with a real professional human who brings skill, insight, and warmth to the process (and who’s much more fun to grab a coffee with too!)."

Nadiya Omar, Client Strategy Lead, Maker Lab

“Shawn brings a rare combination of speed, clarity, and deep editorial insight—but what truly sets him apart is his ability to listen and ask the right questions. He doesn’t just take a brief; he understands it. He distills complex challenges into impactful narratives that feel both strategic and human. His tone is collaborative, curious, and quietly confident. If you need someone to turn thinking into powerful stories—with empathy and precision—Shawn’s your guy.”

Jan Harling, CEO, Virtus Asia

“Your guidance and thoughtful questions were invaluable in helping me articulate my career journey and achievements for my 50 Over 50 submission. You helped me frame my story in a way that truly highlighted my strengths. Your editorial and media expertise shone through. I wholeheartedly recommend you to anyone seeking editorial or content consulting services. You draw out the best stories and present them with clarity and care.”

Ranganathan Somanathan, Global Chief Client Officer, billups