The Conversational Case™ Worksheet
$10
You know getting your big idea out into the world means having to make the case for it.
You need the people you talk to about your idea to see it as the right one for them.
To do that, they have to hear the answers to the questions their brain is looking for.
They have to hear a case that makes sense them — and feels natural to you.
Use this Conversational Case™ framework to start, or summarize, your thinking about your idea's Red Thread®.