Your First Drop

You want to start your fashion brand, but you’re stuck trying to figure out what to sell first and how to begin without spending thousands of dollars on inventory. Your First Drop gives you the exact step-by-step plan to choose one fashion product, create the visual direction, order your sample and get it online using the same zero-inventory model I used to build Dressed in Joy.

I figured it all out the slow and expensive way, by trying things, by getting things wrong, by losing real money along the way. You don't have to do it that way.

Inside this workbook, I walk you through exactly how to use print-on-demand to launch your first product in 30 days or less. The platforms I've actually used. The pricing math nobody teaches you. The launch content that produced 62 sales for me in one weekend. The story behind every move I made.

By the time you finish it, you'll have a clear plan you can act on this week, and a launched product within 30 days if you follow the steps.

What's Inside:

✦ The two paths inside print-on-demand and how to pick yours
✦ The platforms I've vetted, including the one I built Dressed in Joy on
✦ Three real ways to get a design onto a product, even if you don't draw
✦ The Three Rules for picking your first product
✦ The pricing math most beginner content skips entirely
✦ The launch content that actually produces a first sale
✦ A bonus audio version of my Dressed in Joy origin story
✦ Lifetime access. Read it once or come back to it forever.

By the end of Your First Drop, you'll have:

✦ A clear plan for your first product
✦ A platform picked and a path forward
✦ Pricing that actually makes sense for the long term
✦ A launch content plan you can execute this week
✦ The permission to stop waiting and start building

Who This Is For:

The woman with an idea she can't shake. The one who's been waiting to start because she doesn't have inventory money, a fashion degree, or a fully figured out plan. The one who's ready to stop thinking about the brand and start launching it.

Whether you draw, design, or have never made a piece of art in your life, this was built for you. I started in the second group. My very first design was commissioned from another artist because I didn't think I could do it myself. Once I saw what was possible, I started experimenting on my own. You can start exactly where you are.

A Real Note from Me

I started Dressed in Joy in 2019 with one hoodie, a bathroom selfie, and a fifteen-thousand-follower personal Instagram account. No inventory. No business plan. No permission from anyone.

By the end of that first weekend, sixty-two women had bought the hoodie. I packed and shipped every single order from my Brooklyn living room. That's where this started, and that's the spirit of what I'm handing you in this workbook.

If you've been waiting to start, this is your way in.

FAQ

How do I access the workbook after I buy it? Right after you purchase, you'll get an email with a link and a password to your private workbook page. The workbook lives online so you can read it on your laptop, your phone, anywhere you want. Best viewed on a laptop or desktop, but it works on mobile too.

Is this just a PDF? No. This is a fully designed interactive workbook with audio, beautiful typography, and a layout built to actually be a pleasure to read. Not your average download.

Can I share this with a friend? I get it, you're going to want to. Your First Drop is licensed for one person, you, and represents years of my own work, mistakes, and lessons learned. If you have a friend who'd love this, send her the link to enroll on her own. There's something to be said for both of you walking this path with your own copy, your own notes, and your own access.

What if I don't have a design or product idea yet? That's okay. The workbook walks you through how to figure out what to make and who you're making it for. You don't need a fully formed idea before starting.

Will I outgrow this if I'm already a little further along? Maybe. If you've already launched a product and have multiple sales under your belt, The Launch Plan ($147) is probably the better fit for where you are. Your First Drop is built for the woman who hasn't launched yet or just made her first sale.

The Math:

$37. One time. Lifetime access. No upsells, no add-ons, no hidden fees.