The Home Service Cold Calling Machine
$47$99
This playbook is the full operating system we run inside our own roofing company.
What's inside
The 7-stage machine, start to finish: list → CRM → dialer → disposition → pipeline → automations → appointment
The exact list filters we pull (roof age, ownership length, equity, owner-occupied, storm overlay, phone)
CRM setup: custom fields, import mapping, tagging, duplicate and DNC scrub
All 7 call dispositions and what each one should trigger automatically
The full pipeline: New Lead → Contacted → Warm Follow-Up → Appointment Set → Inspection → Proposal → Won/Lost
3 automation sequences written out step by step (interested, appointment, long nurture)
Cold call script, 6 objection responses, and a 15-second voicemail
The numbers: dials, contact rate, appointment rate, show rate, close rate — plus the daily math
"Mistakes that kill this stage" checklists on every stage
A 30-day launch checklist so you actually run it
Who it's for Home service business owners who want appointments on the calendar instead of a call list nobody follows up on.
Who it's not for Anyone looking for a magic script with no system behind it.