How To Start A Substack (For Women In Midlife)

£19£29

This guide will teach you everything you need to actually start a Substack that sounds like you, not a generic newsletter template.

This guide is for you if you're looking to:

Set up your publication properly from day one, not just an account with nowhere for readers to land
Write a description and About page that makes the right reader think "that's me" the moment they land on your page
Decide on paid subscriptions and pricing with confidence, instead of guessing
Create a "hero" welcome post that does the job of introducing you, long after you've published it
Find your content pillars using a simple, honest exercise — not a content calendar template
Write in your actual voice instead of a filtered, polished version of yourself
Use Notes to get discovered by readers who don't know you yet

Substack is an emerging platform right now, which is the same window Instagram was in a few years years ago, before everyone had figured it out.

For women in midlife, it's one of the best places to actually be heard: no filters, no dance trends, no competing with 22-year-olds for the algorithm's attention. It's just a place for you to tell your story, in your voice, for people who are ready to listen.

If you've ever felt like you have something to say but didn't know where to start, this is your sign that now is the time and this is the guide that will walk you through getting started.

How To Start A Substack (For Women In Midlife)

£19£29

This guide will teach you everything you need to actually start a Substack that sounds like you, not a generic newsletter template.

This guide is for you if you're looking to:

Set up your publication properly from day one, not just an account with nowhere for readers to land
Write a description and About page that makes the right reader think "that's me" the moment they land on your page
Decide on paid subscriptions and pricing with confidence, instead of guessing
Create a "hero" welcome post that does the job of introducing you, long after you've published it
Find your content pillars using a simple, honest exercise — not a content calendar template
Write in your actual voice instead of a filtered, polished version of yourself
Use Notes to get discovered by readers who don't know you yet

Substack is an emerging platform right now, which is the same window Instagram was in a few years years ago, before everyone had figured it out.

If you've ever felt like you have something to say but didn't know where to start, this is your sign that now is the time and this is the guide that will walk you through getting started.