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Jen Burkhardt

Business transformation, AI systems, and aligned business growth.

Outbound Copywriting and Inbound Reply Skills

Outbound Copywriting and Inbound Reply Skills

$149

Outbound Copywriting

A 9-step workflow for writing cold outreach that gets replies. Built on documented sales psychology, not guesswork.

  • 4-step copy framework: personalization, identity, offer, CTA

  • Tone calibration step with sample copy matching

  • Offer construction that makes saying no feel irrational

  • Subject line system built on plausible deniability

  • Platform rules for email, LinkedIn, X, Instagram, and SMS

  • Follow-up templates and A/B testing cadence

  • Every draft scored against 7 psychology principles



Inbound Reply

  • A 6-step workflow for converting replies into booked meetings. Picks up exactly where the first skill leaves off.

  • 6 reply types classified with a specific strategy for each

  • Tone mirroring framework to match the prospect's energy

  • 5-stage funnel model so you advance one step at a time

  • Objection handling for the 7 most common pushbacks

  • Warm lead re-engagement for prospects who went quiet

  • One-ask rule: every reply ends with one clear next step


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