
A COMPLETE BRAND—WITHOUT MONTHS OF WAITING
Opening a café or hospitality business already involves hundreds of decisions. Your logo, menus, social media and overall visual style all need to work together—but creating everything from scratch can be expensive, time-consuming and overwhelming.
I created the MORI Brand Kit to make this part of opening your business much easier.
A fully customized brand identity with comparable materials can take several weeks or even months and often cost thousands of euros. It may also involve discovery meetings, concept development, multiple decisions and revision rounds—without knowing exactly what the finished brand will look like beforehand.
With MORI, I have already created the complete visual direction. You can see exactly what you are buying, and I will personalize it with your business name, tagline and color palette.
HOW MORI HELPS YOUR BUSINESS
• Launch faster without starting every design from zero
• Avoid inconsistent DIY logos, menus and social media
• Save time, money and unnecessary design decisions
• See the visual direction before purchasing
• Create a professional and memorable first impression
• Keep every customer touchpoint visually consistent
• Make future content and marketing easier to create
ONE BRAND. ONE BUSINESS. ONE OWNER.
MORI is not a mass-produced template.
I will sell this Brand Kit only once. After it is purchased, I will remove it from my store and personalize it exclusively for its new owner.
No other business will be able to purchase the same identity.
You get the speed and convenience of a ready-made kit while still owning an exclusive brand.
IS MORI RIGHT FOR YOUR BUSINESS?
I originally designed MORI around matcha and modern café culture, but the identity can also work beautifully for specialty coffee shops, tea houses, bakeries, brunch cafés, juice bars, dessert shops and other creative hospitality concepts.
It is especially suited to businesses looking for a bold, warm and playful identity with an authentic handmade feel.
WHAT’S INCLUDED
• Four versatile logo variations
• A professionally selected color palette
• Brand typography and font guidance
• Original handmade-style brand elements
• A distinctive repeating pattern
• A brand guidelines PDF
• Final logo files prepared for digital and print use
• An editable horizontal screen menu template
• An editable A4 vertical print menu template
• Five editable Instagram Story templates with matching Instagram Post versions
• A commercial licence for one business
• One revision round
I have created all the editable templates in Canva, and you can use them with the free version.
PERSONALIZED FOR YOUR BUSINESS
After your purchase, I will:
• Change MORI to your business name
• Add your tagline, if wanted
• Adjust the color palette to suit your concept
• Complete one revision round
Changes to the overall logo design, handmade elements, pattern or template layouts are not included.
WHO CREATED MORI?
I’m Nico, the graphic designer behind Nicoslocos. I have over 9 years of graphic design experience and more than 18 years of experience working inside restaurants, cafés and bars.
Because of this background, I understand that a hospitality brand shouldn’t only look good. It should also be practical, consistent and easy to use across menus, social media and every other customer touchpoint.
That is exactly what I created MORI to do.
You can view larger images and additional MORI mockups at www.nicoslocos.com.
If MORI feels like the brand you imagined for your business, make it yours before it belongs to someone else.