Trial Reels 101 + Trello Board & Hook Bank

One year ago I started posting a weekly "Bookstagram Post Ideas" series, where I would shout out the most viral posts and give you alternatives for you to post, and better believe I saved each and one of them.

Be honest, how many trial reels have you posted that got a couple hundred views, two likes, zero follows, and quietly convinced you that trial reels don’t work for book accounts.

They work. You were just posting the wrong line to the wrong room, and nobody told you that the hook on a trial reel isn’t there to stop the scroll, it’s there to tell Instagram who to show it to.

I post at least three trial reels a week and roughly one in ten brings me hundreds of new followers. Most of them are eight seconds of my shelf with one line of text on top.

This is the whole system, in three parts.

✅ Trial Reels 101, the ebook. How trial reels actually work under the hood, who can use them, the nine kinds of hook and why each one works on strangers, what to test and in what order, how often to post, how to read the numbers after 24 hours, what to do with a winner, and a first thirty days plan you can start tonight.

✅ The trial reels hook sheet. 120 trial hooks already written, sorted into the nine kinds, each with what to film and who it filters for, plus a tracker for views and follows so you can see which kind keeps winning for you. Open it, pick three, schedule them before the kettle boils.

✅ The content Trello board. The exact board I plan my own account with. Content pillars worked out two ways, a dump list for 1am ideas, a hook bank with 100 bookstagram hooks and 45 reel hooks, weekly lists colour coded by pillar, a signature series list, a completed archive for repurposing, and a collab and PR tracker with pitch templates. I update it with new post ideas every week and you get every update free.

The Bookstagram Content Trello Board

The exact board I plan my own account with, now yours to copy and make your own.

Here's what's inside:

✅ A foundation section that walks you through finding your actual content pillars, so you stop guessing what your account is even about

✅ Content buckets that separate the job each post does from the topic it's about, so nothing you post is random

✅ A dump list for every idea that hits you at a weird hour, so it never disappears by morning again

✅ A hook bank with 100 bookstagram specific ideas, plus a separate bank of 45 reel hooks

✅ Weekly lists for carousels, reels, and stories, color coded by pillar so you can see if your week is balanced

✅ A signature series list with recurring formats readers actually come back for

✅ A completed list that quietly becomes your own archive, so repurposing old content takes ten seconds

✅ A collab and PR tracker with templates for pitching publishers and brands

✅ Weekly Content Ideas -> Every week I update the Template with Ideas & links for inspiration

Works completely free on Trello, on your phone or your laptop, wherever your next idea actually hits.

What you'll get when you grab it today:

• A Post Ideas & Trial Reels Bank with proven hooks to stop the scroll

• Tips & tricks, DM and Email Brand Pitches

• Is yours forever, any updates I make to it, you get it free