The Super Bowl Ad Comedy Breakdown

The Super Bowl is famous for two kinds of ads:

1)Sweet, heartwarming, middle‑America‑loves‑a‑puppy-befriending-a-horse ads…

2) And funny ads.

But the reality — most of those “funny ads” — aren’t all that funny.

This guide focuses on 10 “funny” ads that stood out, both for good reasons and bad.

Each ad was chosen intentionally so I could spotlight one specific comedic principle at play.

By the end, you’ll walk away with 10 clear, actionable insights into how humor actually works in marketing—and what you need to do if you want your own marketing to be funny.