Food & Drink Email Starter Pack
£69
Who it’s for
Food & drink brands who know email should be driving sales but never have the time, don’t know what to write, and need a proven starting point.
What you’ll get (3 essential flows)
Welcome Series (4-part) – turn sign-ups into first orders
Time To Top Up (3-part) – timely nudges for repeat purchase
Abandoned Cart (3-part) – recover otherwise lost sales
Plus: ready-to-use copy templates, subject lines (safe & bold), timings/cadence, and action checklists.
Why this works
I’ve worked with 100+ food, drink & hospitality businesses. The biggest blocker is “what do we send?”
This pack removes the guesswork so you can get live this week and start capturing revenue (even when life gets hectic).
Potential outcome (realistic)
It depends on traffic, product, and list size but as a rule of thumb, email should contribute ~30% of DTC sales.
If you’re under ~£50k/month DTC, these three flows can realistically add £500–£3,000/month.
What’s inside
10 plug-and-play emails
Safe and bold subject lines for each email
Recommended triggers, timings & cadence
Personalisation tips (beyond first name)
Accessibility & deliverability best practice (UK-friendly)
Bonuses (included)
59 Subject Lines you can lift/adapt
How To Personalise Your Emails
How it works
Purchase & download the Google Doc
Copy → paste into Klaviyo (or email platform of choice)
Swap in your products, story, codes & links
Hit “live”, then iterate
What you need before you start
Basic email platform setup (Klaviyo/Omnisend/Brevo/Mailchimp)
Best-seller links/images
FAQs
Do I need Klaviyo?
No, but it’s easiest. “Time To Top Up” uses Klaviyo’s Predicted Next Order Date. If you don’t have it, use your average reorder window by SKU.
Guarantee
14-day “works or I’ll help”: if you can’t get these live or you’re not seeing any movement, email ben@onaplategrowth.com and I’ll point you to the quickest fixes.
Want it done for you?
If you don't have the bandwidth to follow the guide and just want this installed for you, then I can help.
I'll create the emails in your brand's tone of voice and pull in relevant content - so it's not generic copy but reflective of your business and products.
Contact me now to discuss, ben@onaplategrowth.com