
The 30% Recipe is a simple, repeatable email marketing system designed for food & drink brands on Shopify who know email should be doing more - but donât want another complicated strategy.
This isnât theory.
Itâs the exact framework I use with growing brands to turn email into their most reliable sales channel.
This is for you if:
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You run a food or drink brand on Shopify
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Youâre doing up to ÂŁ50k/month in revenue
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Youâve sent emails before - but without a clear system
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Sales feel too dependent on Instagram or paid ads
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You want predictable revenue, not last-minute scrambles
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Youâre wearing all the hats and need something simple that actually works
In short:
Youâre looking to go beyond the beginner stage - and are ready to do email effectively.
You want âdone-for-youâ execution - you still have to do the work albeit I'm here to help.
A clear, founder-friendly email framework that shows you exactly what to set up, in what order, and why.
Youâll learn how to:
âď¸ Build 5 essential automated flows that drive daily sales
âď¸ Run 2 high-impact campaigns per month (without overthinking)
âď¸ Stop sending random newsletters - and start sending emails that convert
âď¸ Turn subscribers into repeat buyers on autopilot
Includes:
Simple explanations (no jargon)
Real-world examples
Templates and walkthroughs so you can implement fast
This is where most systems fall down - so Iâve built in support.
Kick-Off Call (60 mins)
Weâll:
Review your current setup
Identify quick wins
Make sure youâre implementing the system correctly from day one
Follow-Up Call (Book Anytime)
Use this when:
Youâre stuck
You want feedback
You need confidence before hitting send
You want to optimise what youâve built
Youâre never left guessing.
(Normally ÂŁ15/month)
A practical community for food & drink founders who want to grow smarter.
Youâll get:
Expert-led sessions (and access to the back catalogue of masterclasses)
Idea sharing with people at the same stage as you
Included free for life when you buy The 30% Recipe.
đ§ Email does work - when itâs set up properly.
It mostly fails because:
Flows are incomplete or badly timed
Campaigns are inconsistent or random
No one ever showed you a simple system
The 30% Recipe fixes that.
Youâll go from:
âWe should probably send an emailâŚâ
to:
âEmail is quietly driving sales every day.â
âď¸ No design skills required
âď¸ No complicated tools
âď¸ Set up once
âď¸ Results often within the first month
âď¸ Full impact within 90 days
â ď¸ 1:1 coaching spots are limited each month to keep support high-quality.
If you want:
More predictable revenue
Less reliance on paid ads
A system you actually understand and control
This is your next move.
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The full 30% Recipe Email System
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2 x Private 1:1 Coaching Calls with me, Ben Walton
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Proven templates, flows & campaign frameworks
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FREE Lifetime Membership to The Growth Collective
đ Get instant access and start building your email sales engine today.