Activate Awareness Challenge [30 Day Strategy]

If you're reading this, then I don't have to introduce myself, because it's likely you have a pretty good idea of who I am, what I do, what I stand for, and how my work is different from what you've seen in this space. 

And chances are, you've likely resonated with a thing or two you've read that have peaked your interest. 

HOW do I know you know this? Because you landed here, through exposure to my content alone. 

In other words, you've become aware, intrigued, and are ready to take a micro-step towards taking our relationship to the next level by clicking this link.

This is EXACTLY what I want to help you do for your business as well — to build the necessary awareness & authority around your zone of genius through very intentionally-crafted content that captures the essence of what you do and connects you with the people who can best use it. And not to mention, create the buy-in required to get them to convert. 

This requires building a well-positioned body of work that encapsulates your value and helps your audience become AWARE of how you're relevant to them, and why they need to pay attention. 

And you know that randomly posting what's on your mind, or constantly selling your offers, or sending outbound messages to find prospects hasn't been your vibe. 

Unfortunately, many programs and resources I've consumed in this space have simply been very surface-level prompts, overly-salesy tactics, or content calendars that give you loads of ideas, but with no strategic direction on how to actually use them to build demand for your work. Or worse, actually turn people off from your message. 

In my 10+ years of experience writing copy and helping personal brands best position their expertise in the online space, I've come to learn that building demand requires a very intentional approach to moving people through the buyer's journey and learning how to speak about your core message from multiple different angles -- so that your content cohesively communicates the transformation you provide and gradually moves people towards wanting to work with you. 

Kind of like how you landed here. No pressure, no force, just pure intrigue. 

This is because I know how to write content that builds the awareness my audience needs to be interested enough to see what I offer. And I want to help you do the same.

I am running this Awareness-Building Challenge to guide brands at all levels through 30 days of how to write content that builds genuine desire and buy-in from qualified people who resonate with your values and promise. 

You'll get access 2 value-packed trainings on building your personal brand, along with a complete 30-day guide to help you craft content each day of the month, and a daily email with the prompt of the day with clear instructions on how to approach writing your piece for that day. 

By the end of this challenge, you should have 30 well-crafted content pieces specifically designed to position your work,  that you can repurpose over and over again through multiple channels (social media, video, podcast, blog, email..) 

My hope for you is to walk away having your creative juices flowing, and to demystify talking about your genius once and for all. And while no, this challenge isn't gonna promise you the moon and stars when it comes to sales and conversions, what it CAN promise is a tested structure for building your body of work in a way that feels aligned to you (and showcases the importance of your work in a way people understand).