The Recruiting Masterclass | 10/23 at 11AM PST
Let’s be honest. Most recruiting feels like begging.
You call. You text. You have a great first coffee. And then nothing.
Between the two of us, we’ve recruited thousands of agents. Here’s what we know for sure: recruiting isn’t a numbers game. It’s a relationship game. Agents say yes to the leader they already trust. That trust gets built long before the first appointment, in what you post, how you follow up and how you show up when nobody’s asking you to.
That’s what we’re teaching on October 23. And because we come from abundance, we’re sharing all of it.
SOUND FAMILIAR?
You had a great conversation, and then the agent ghosted you.
You post consistently, but no agent has ever messaged you asking to join.
You freeze up with top producers because you don’t want to sound salesy.
Your roster grows in spurts, then stalls for months.
You know there’s another level in you, but something keeps holding you back.
It’s not that you’re bad at recruiting. You just haven’t had a system that feels like you.
THREE WAYS TO GROW
One class. Three paths. Pick yours, or master all three.
Agents to Your Team (Rachel Adams Lee)
Become the team agents are excited to join. Show your value, attract producers who fit your culture and fill the seats that move your numbers.Build Your Downline (Rachel Adams Lee)
Create income that grows beyond your own closings. Attract agents who stay, produce and bring their friends with them.Grow Your Brokerage (Michele Zaragoza)
Turn your market center into a magnet. Position your office so agents seek you out, and keep them once they walk through the door.
WHAT WE’LL SHARE LIVE
The exact tools we use, nothing held back.
Social media that attracts: What to post so agents reach out to you first. If you’re not telling your story, somebody else is.
Scripts that sound like you: Word-for-word conversations that feel natural and move agents to yes.
Postcards that get the call: The mailers that make agents pick up the phone.
One-pagers that show your value: A simple leave-behind that tells your story in under a minute.
Follow-up that turns into appointments: How to stay in the conversation without feeling pushy, and keep the meeting on the calendar.
Your dream roster: Get clear on who you want, find them and build a team you’re proud to lead.
YOUR HOSTS
Learn from two leaders who live this every day.
Rachel Adams Lee | Teams & Downline
Rachel is a top 1,000 Realtor in the US and her brokerage’s top recruiter five years running, with 900 homes sold in 14 years. She built her team by being real on social media, sharing the wins and the hard days. Agents follow her because they trust her. She’ll show you how to do the same.
Michele Zaragoza | Brokerage & Market Center
Michele has been licensed for 30 years and has led as a Keller Williams team leader for 15. She has recruited more than 1,500 agents and is the top team leader in Northern California and Hawaii. She’s an executive MAPS coach and author of Break the Ceiling. Her motto: “Never allow somebody else’s ceiling to be yours.”
WHO IT’S FOR
This class is for you if…
You lead a team and want to attract producers, not just bodies.
You’re building a downline and want income beyond your own sales.
You run or grow a brokerage or market center and need a steady pipeline of agents.
You’re done with cold calls and ready for recruiting that feels like you.
A NOTE FROM RACHEL & MICHELE
We could keep this to ourselves. We won’t.
We believe together, everyone achieves more. When you grow, the whole industry gets better. So come ready to take notes and ask questions, and leave with a plan you can use the very next day.
We can’t want it more than you. But if you show up, we’ll pour everything we have into you.
See you Friday.
Rachel & Michele