The UGC Ad Formula

Most UGC creators film content that looks aesthetic. The creators that brands keep hiring are filming content that actually converts.

In this free guide I'm breaking down the 9 foundational elements every high-performing UGC ad needs — the exact things I look for in my own content that has generated millions of dollars of revenue for brands.

Inside you'll learn:

✦ Why your lighting and picture quality determine whether a brand takes you seriously

✦ How to write a hook that stops the scroll in the first 3 seconds

✦ The difference between complimenting a product and actually selling it

✦ How to evoke emotion so the viewer can picture themselves with the product

✦ The one thing most creators forget that kills conversions every time

This is the foundation. Get it right and you become the creator brands pay premium for.