THE PR PLAYBOOK
$24.99
Want to get on more PR lists + actually get noticed by brands? 📦
I built this step-by-step playbook to show you EXACTLY how I approach PR as a full-time creator (including the strategies that helped me start receiving PR with less than 15K followers and eventually build relationships with global brands).
Inside, I’m breaking down ⬇️
How to make your content + profile more attractive to brands
Where I actually find PR + gifting opportunities
My exact strategy for finding the people behind the brands
How I use ShopMy to get discovered by brands
The DMs I send when reaching out
How to use LinkedIn to find the actual humans behind brands
What to do once you start receiving PR
How I turn PR into genuine brand relationships + paid opportunities
My step-by-step PR action plan so you know exactly where to start
You've been warned! ✋ This is NOT a magical list of PR emails. It’s the strategy behind getting yourself on the lists you actually want to be on.
Whether you've received a few PR packages already or you're ready to start proactively putting yourself on brands' radar, I made this to feel like your creator BFF handed you her entire PR playbook. No gatekeeping here! 💌
📩 Quick note: Your PR Playbook will be delivered via email immediately after purchase! If you don’t see it within a few minutes, please check your spam/junk folder. Still having trouble? Email hello@reaganbaylee.com and we’ll help you out! 💌
Anonymous PR Playbook Buyer
Reagan's guide made PR feel way less overwhelming. The guide broke everything down into steps that I can implement today, and she was upfront instead of giving the vague 'just put yourself out there' advice everyone else does. I'm still figuring out my niche, but this pushed me to keep tagging brands, actually start using myshop the correct way, and log into LinkedIn for the first time in years to start connecting with people. With the examples she provides, I'm no longer guessing at what to say / do anymore, which was honestly the most intimidating part. 100% Worth it. Would recommend to anyone who feels stuck on where to even start.