Need a Second Opinion? Book a 1:1 for 90 minutes

Sometimes you don’t need another course, template or AI answer.

You need an experienced human to look at what you’re building and tell you what’s clear, what’s weak and what to do next.

Bring me your idea, website, AI-built system, marketing challenge, offer, positioning or project. We’ll use the session to cut through the noise, challenge assumptions and turn the problem into practical next steps.

This is not just a 90-minute call. It includes 1 hour of preparation before we meet and a 90-minute 1:1 session together.

Before the call, I’ll spend up to an hour reviewing the material you send me — your website, offer, AI-built system, positioning, campaign, project, deck or whatever you want a second opinion on.

Then we’ll have 90 minutes together:
30 minutes to warm up, understand the context and sharpen the real question, followed by 60 minutes of deep review, challenge and practical feedback.

Why work with me?

I’ve spent my career working where strategy, marketing, communication, technology and execution meet. I started in journalism, moved through brand building and marketing leadership, and have worked with companies, public organisations and international development programmes across different countries and cultures.

I’ve built brands, websites, landing pages, campaigns, content systems, recruitment funnels and digital tools — and increasingly, AI-built products and internal systems. That means I’m not looking at your problem only as a marketer, coach or technologist. I’m looking at the whole system: the customer, the message, the business logic, the user experience and whether the thing will actually work. Read more here!

I’m also a builder. I know the difference between an idea that sounds clever in a meeting and something that has to survive contact with real users, budgets, deadlines and imperfect organisations.

And I’m not here to automatically agree with you.

A useful second opinion sometimes means saying: this is strong, keep going. Sometimes it means: you’re solving the wrong problem. And sometimes one outside perspective is enough to see the simple solution that has disappeared under too many ideas, tools and opinions.

You’ll leave with clearer priorities, concrete feedback and a much better sense of what to do next — and what not to waste your time on.