The Personal Brand Playbook

The course for ugc creators who want to build a personal brand that stands out and regularly lands inbounds.

You'll Learn

• A method for coming up with endless content ideas, so you're never staring at a blank screen wondering what to post, even when you're squeezing filming into a nap window

• A positioning statement formula that tells a brand exactly why it should be you, in the three seconds they spend scanning your page

• The signature PLOT method for developing a vision statement, so your content and your brand are actually building toward something, not just accumulating views

• A content strategy and content plan you can run every month, so you always know what to post and why, without losing the time and presence that made you want this in the first place

• How to find the beliefs and point of view that make you impossible to confuse with the next creator in your niche

• A story structure that turns your real experience into content people remember.

• How to build a bio, portfolio, and pitch that actually get you noticed and land replies

What's Included

• 8 self-paced video modules

• Fillable worksheets and templates for every module, including your Vision Statement template, your Community Key, your Brand Strategy Cheat Sheet, your Positioning Statement, your Portfolio & Pitch templates, and your Content Calendar

• Lifetime access, plus any future updates

This Is For You If:

• You're posting consistently, but your followers aren't growing and your inbox has gone quiet.

• You cringe a little when you post because you know deep down its not actually what you want to be saying or known for

• You look like every other UGC creator in your space, and your feed resembles more of an informercial.

• You want brands to notice you first, you want your pitches to actually get replies, and you want inbounds to start landing without you chasing it

• You're not necessarily an influencer, not necessarily a coach, and you're not trying to monetize off social directly right now, but you want to post with purpose so it can grow into something more down the line

• You have a story and a point of view you want to be known for, but you don't know how to put it into words

• You've got a dozen ideas and things you want to share, but no thread tying them into something people actually understand

• You want to feel proud of what you post, not like you're throwing content at a wall and hoping something sticks

A Bit About Your Host:

Hey, I'm Rickilee.

For over a decade, I've helped people build personal brands, brands that have gone on to grow to three and four hundred thousand followers on Instagram, generate multi-million dollar launches, and pivot into new phases of their business that finally felt like them.

I stepped into the UGC space after becoming a mom and closing the content agency I'd run for three years, because I wanted to be more present at home with my daughter. Right now that looks like leaning into homeschooling as she heads into her preschool years.

When I looked around the UGC space, I saw creator after creator sounding like everyone else. I couldn't sit on a decade of personal branding knowledge and not share it, because we don't need more carbon copies. We need more people who are actually, unmistakably themselves.

I also know what it's like to feel confused about who you even are anymore, especially in the identity-shifting years of early motherhood. That's exactly why I built this process, so you don't have to figure it out alone.

Personal branding isn't just the strategy behind UGC. I believe it's the starting point for almost everything that comes after it.

You don't need to talk about ugc to be a successful ugc creator.

You need a personal brand that brands actually notice, a point of view people remember, and a story that makes it obvious why it should be you.

It’s time to stop guessing what to post, and start building something you're proud to put your name on, the kind that gets you noticed today, and sets you up for whatever you decide to build next.