The Systems Behind 7 Figure Author Brands

For nonfiction authors

You wrote the book. Now build the business behind it.

Turn your expertise into a paid coaching, consulting, or workshop offer - with the messaging and sales system to help you get your first clients.

Build an income beyond book sales by helping people apply what you know.

You don’t need an existing coaching business. We help you build your first offer.

Don’t let the business side keep your next chapter from happening.

You know your subject. You’ve written the book. You want to help people put your ideas into practice.

But what should you sell? What should you charge? And how do you find people willing to pay?

Getting started can feel like a growing list of things to figure out: another platform, another funnel, another marketing strategy.

Meanwhile, the business stays on your to-do list. You keep sharing your knowledge, but there’s no clear way for someone to take the next step and work with you.

You shouldn’t have to become a marketing expert to earn a living from your expertise.

A clear offer. A way to sell it. A business to build on.

Earn beyond book sales.
Create a paid way for people to work with you. Turn the expertise behind your book into coaching, consulting, or workshops that help solve a specific problem.

Know what you’re selling - and how to explain it.
Get clear on who you help, what you help them achieve, and what your offer includes. Stop improvising every time someone asks, “How can I work with you?”

Start selling without building everything from scratch.
Have the essential messaging and sales tools in place, along with a straightforward process for introducing your offer, speaking with prospects, and following up.

You know your subject. You don’t have to figure out the business alone.

Being knowledgeable enough to write a book doesn’t mean you automatically know how to package, price, and sell your help.

That’s where we help.

We bring together brand messaging, offer development, and sales implementation to help you turn what you know into something people can buy.

You bring your expertise, your ideas, and your understanding of the people you want to help. We work with you to shape the offer and build the essentials around it.

I’m Ryan Richardson, author of The Renaissance Daily and an award-winning storyteller. For over a decade, I’ve created commercial stories for Fortune 500 brands across five continents. I’ve been featured by Discovery Channel and National Geographic and built my own following from zero to 100,000 in under a year. At Authora, I bring that experience to helping nonfiction authors package their expertise, communicate its value, and build a business beyond book sales.

“Nobody in the world could tell my story and package what I do and what I know into something that people are compelled to buy the way Ryan has.”

Ray Zahab - Author, Speaker & Explorer

"Ryan gave me the confidence to see what I was missing and apply it in a simple way so I could reach more people than ever before".
Brendan McDonough - Founder, Author & Speaker

"Without Ryan, there's no way I'd be up on stage, sharing my story and impacting lives the way I dreamed of".
Jim Raffone - Founder, Author & Speaker

Our commitments to you

Simplicity.
We focus on what you need to start selling, not an elaborate business you aren’t ready to run.

Integrity.
Your offer is built around your actual expertise, with honest messaging and promises you can responsibly deliver.

Partnership.
We work through the decisions and build with you. You leave with more than advice and another list of things to figure out.

[Place a verified client testimonial or relevant case study here.]

Three steps from “I could help people” to “Here’s how to work with me.”

1. Book a call.
Tell us about your book, your expertise, and the business you want to build. We’ll explore whether we’re a fit and explain the process, scope, and cost.

2. Build your offer with us.
Together, we define your customer, the problem you help solve, your offer, and your pricing. Then we build the essential messaging and sales tools to introduce it.

3. Launch and start selling.
Put your offer in front of potential clients and use a clear process to start conversations, explain the value of working with you, and follow up.

Your book can be the beginning of a business - not the end of the project.

You want more than a published book. You want a business that allows you to earn a living helping people apply the ideas you care about.

But turning expertise into a paid offer involves decisions that writing the book didn’t necessarily prepare you for. Who should you work with? What should you help them achieve? How should you deliver it? And how will they find and buy your offer?

We help you work through those questions and put the answers into practice.

We start with your expertise and the problems your potential clients want help solving. Together, we shape a focused coaching, consulting, or workshop offer, clarify its value, and build a straightforward way to sell it.

You don’t need to arrive with a finished program or an existing coaching business. You do need meaningful expertise, a willingness to work with clients, and some indication that people want help with what you teach.

When someone connects with your ideas and asks for more, you’ll have something to offer them.

Book a call, and let’s explore the business behind your book.

Build your first offer with the essentials to sell it.

A focused engagement for nonfiction authors ready to turn their expertise into coaching, consulting, or workshops.

Your paid offer
Define who you help, the problem you solve, what clients receive, how you deliver it, and what you charge.

Your messaging and sales tools
Clearly explain the value of working with you and give interested people a straightforward way to explore your offer and start a conversation.

Your launch and sales process
Know how you’ll introduce the offer to potential clients, lead a sales conversation, and follow up.

Book a call to discuss your starting point. We’ll explain what’s included, what we’ll need from you, and what the engagement will cost before you decide.

Built with you. Your expertise and participation are essential to the process.

Not ready for a call? Start with the roadmap.

Get the free Book-to-Business Roadmap.

Explore how to identify a problem you can help solve, choose a paid offer, and take the first steps toward finding clients.

A practical starting point for nonfiction authors who are ready to ask, “What could I build around this book?”