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The Lash Artist’s Guide to Building a Profitable Business
In this book, Shelley Mae offers a step-by-step guide for lash artists to transition from just doing lashes on the side, after a course or working for someone else-to running a successful beauty business. She addresses key challenges such as building a brand, attracting clients, managing finances, and growing a business that’s both profitable and sustainable. With her personal experiences and insights, readers will gain the confidence and tools they need to succeed in the beauty industry.