Founder-Led Content Masterclass (60 minutes)

I'm Anaita Sarkar. I co-founded Hero Packaging and became the face of it and in a category where customers can always find it cheaper somewhere else, people became pretty loyal. On the side of that, I built a community of [35k+] business owners, wrote an Amazon-bestselling book, and co-host the Marketing ATM podcast, entirely through founder-led content.

I'm not an influencer. I'm an operator who still runs the business and still posts every week. Everything in this masterclass is what I actually do, not theory.

Learn how to do founder content in the way you want to do it...but better. I have run Hero Packaging for 9 years and packaging is about as "boring" and price-competitive as a category gets. Customers can always go price hunting and find it cheaper somewhere else. So instead of competing on price, I became the face of my brand and started making content as the founder. The result is the thing I'm proudest of: a community of business owners who don't just buy from Hero, they really love Hero.

THE MASTERCLASS

You know you should be the face of your business. You just don't know how or what to post, and when you do, you think it’s uninteresting.

 In 60 minutes, I'll give you the exact system I use to show up as a founder, know precisely what to post, and make it something people actually want to watch. 

Here's what I know after building a brand people are loyal to in in the niche of…packaging (not exactly an exciting content niche).

Your content isn't boring because your life or your work is boring. You need a system and formula.

That's the whole masterclass. In about 60 minutes you'll walk away knowing:

• Exactly what to post: a simple framework that gives you endless ideas so you never stare at a blank screen again.

• How to make it not boring: the difference between content people scroll past and content they can't stop watching (it's not about being funny or dancing).

• How to do it in 2 hours a week

And you'll leave with a 30-day plan already mapped out. No more guessing what to post tomorrow.

Inside the Founder Content Masterclass:

1. Why your content feels boring (and the 3 fixable reasons) 

2. Exactly what to post: the Subject × Angle system 

3. How to make anything bingeable 

4. The capture system (never run dry) 

5. The 2-hour-a-week routine 

6. Your done-for-you 30-day plan 

This is for you if:

• You run a business and know you should be showing up, but you're stuck on what to post.

• Your content comes out a bit flat and you want it to actually land.

• You want a system, not "post more and hope."

• You're time-poor and need this to fit around real work.