Sir Arthur’s Contract Decoder
£7
Brand contracts rarely say what they mean. “Collaboration” can mean free. “Ad code” means paid usage. Miss it, and you give away money without noticing.
This 10-page guide decodes the terms that keep turning up in brand deals, with Sir Arthur’s verdict on each:
• Fees and payment terms: flat fees, affiliate-only, net 30, kill fees
• What you’re really posting: deliverables, UGC, bio links, revisions
• Usage rights: ad codes, Spark Ads, whitelisting and boosting, and why they’re all paid usage
• Exclusivity, ownership and what you’re signing away
• Red flags from a real cat creator’s inbox
• A checklist to run before you sign anything
Written from real experience negotiating deals for Sir Arthur Meows, a rescue cat with 800K followers. Not legal advice.