The Plot Twist

The Plot Twist

A brand-first social media strategy for people who are great at what they do, and tired of their socials not showing it.

Let's just say it.

You're putting the work in and it's not landing.

You're posting. You're showing up. You're spending real hours making content, writing captions, designing graphics, filming, editing, second-guessing, posting anyway. And the return doesn't match the effort. Likes are flat. Saves are rare. Sales? Almost all of them still come from referrals, not from the platform you're pouring time into.

You're not in crisis mode. Your business is moving. But your socials have plateaued, and you can feel it. That low hum of “something isn't working and I don't know what it is”. You've tried posting more. You've tried posting less. You've tried reels, carousels, lives, stories, hooks, trends. Some of it works for a minute, none of it works consistently, and you can't tell if the problem is the content, the strategy, the algorithm, or you.

Here's the thing nobody says: you're not doing it wrong. You're doing it without a plan. Effort without strategy is just expensive, and exhausting, and a little bit insulting when you've put the hours in.

The gap between your work and your results isn't a content problem… it's a direction problem.

The Plot Twist gives you the direction.

Receipts:

• One client came to me with almost zero Instagram inquiries, every lead was a referral. Two days after implementing her Plot Twist strategy, she got her first dreamier than dream enquiry through Instagram, and signed them.

• Another had 160K followers and a growth plateau. He'd done an amazing job to get there, but lost his voice along the way, and that reflected in him losing followers, not gaining them. 2 weeks in, his net following was up 105%, and within 1 month he'd made his investment back by earning $7k from just 1 post.

Different stages, same problem: effort without direction.

What you walk away with:

A complete strategy document built specifically for your brand, covering:

1. Brand anatomy — vision, mission, values, and positioning, written down so it stops living in your head

2. Audience analysis — who you're talking to and what they actually care about

3. Competitor analysis — what others in your space are doing and where the gap is for you

4. Creative direction — your tone of voice and visual direction

5. Profile optimisation + audit — bio, highlights, grid, link strategy, plus a full audit of what's working and what isn't

6. Content strategy — your content pillars: what to post and why, with examples

7. 30-day content plan — thirty posts and stories, mapped out and ready to create

8. Five on-brand graphics — reusable templates made for your brand

Plus two calls and two weeks of email aftercare. That's the whole offer.

Want more than 5 graphics? You can add a full template suite at checkout.

How it works:

01 — Book + questionnaire. Pick a slot on my calendar. You'll get a questionnaire about your business and visual branding so I show up to our call already up to speed.

02 — Strategy call (90 min). We sit down on Zoom. I ask a lot of questions. You talk, I listen. This is the only part that needs your brain power.

03 — I build it (3-4 weeks). I disappear and build. No "quick check-ins," no Slack chaos, no 47 emails asking what colour palette feels most like your soul. You go back to your actual job. When I'm done, you get your strategy, content plan, and graphics in one drop.

04 — Walkthrough (60 min) + 2 weeks of aftercare. We get back on Zoom, I walk you through everything, and answer your questions. For the next two weeks, you can email me about anything... a caption, a question, a "does this work?"  and I'll reply.

Total time on your end: 2.5 hours. Everything else, I handle.

What changes after you say yes:

• You open your phone on a Monday and the plan already exists. Content takes 20 minutes, not two hours.

• The effort you're already putting in starts actually paying off. Saves. Replies. Enquiries. Sales. The good kind of notifications.

• Someone lands on your profile and understands what you do in three seconds. No squinting. No scrolling. No "wait, what does she actually sell?"

• Your feed looks like a brand instead of a mood board that lost its mind.

• You stop second-guessing every post before you publish it & stop drafting ideas in your Notes app at 11pm.

• Sales start coming from Instagram, not just referrals. (Wild, I know.)

• You charge what your work is worth, and your brand presence backs that number up.

• You spend more time on your business than you do on your socials. The way it should've been all along.

This is for you if:

• You're bloody good at what you do, but your socials aren't reflecting that.

• How you're perceived matters to you. Not in a vain way, in a "this affects what I can charge, who I attract, and how seriously I'm taken" way.

• You've already tried. Posting more, posting less, reels, carousels, hooks, trends. You're not looking for tactics. You're looking for a plan that makes the tactics make sense.

• You're willing to actually use the strategy. I build the plan, you run it.

This isn't for you if:

• You want someone to post for you. (Different service.)

• You want viral hooks or 10K-followers-in-30-days promises. I don't do that.

• You're not sure what your business actually is yet. Strategy needs something to be a strategy for.

• You don't actually want to change how you're showing up. This requires you to use it.

The finer details:

£1,250 in full or 3 × £420

[Pay in full — £1,250]
[Pay in three — £420 today, £420 in 30 days, £420 in 60 days]

Limited spots each month. Bookings more than a month out require a £100 deposit, with the balance due two weeks before we start (DM to reserve a future spot if none are available).

Due to the nature of this service, refunds are not offered.

Next steps:

Book your call below. I send the questionnaire. We get to work.

No application. No waiting to hear back. No "let me circle back to you next week."

If the spot's there and you want it, it's yours.

See you on the call 🫶🏼

Want your new strategy to look as elevated as it feels?
Add On Brand Templates to your order for a full suite of custom Canva designs that make showing up consistent, cohesive, and effortless.

On Brand Templates = 60+ content templates customised for your brand.