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The workshop gave you the blueprint, but this cohort helps you build your own system — step by step.
Across three live implementation sessions (plus the initial workshop), we move from understanding the structure to applying it directly to your life.
This is where you stop guessing and start building.
Session 2 – Targets, Positioning, Pricing, Outreach
Define your viable markets, refine your program positioning, and establish confident pricing.
Session 3 – Marketing, Messaging, Landing Pages
Build and refine your email and mail outreach strategy so you’re not guessing what to send.
Session 4 – Follow-Up, Routing & Repeatability
Develop structured follow-up workflows and routing strategy so one booking can lead to several.
By the end of this cohort, you’ll have:
• Clear program positioning
• Confident pricing
• Ready-to-send outreach messaging
• A structured follow-up system
• A repeatable booking process
And TEMPLATES for emails, landing pages and marketing language I've used to stay booked over the last decade.
This is not just theory.
You will be building your system in real time.
Performance programming is year-round.
Fall series. Winter events. Adult programming. Kids programming. School breaks. Themed initiatives.
No matter what KIND of gigs you're aiming for, the performers who book consistently aren’t scrambling season to season. They have a system.
WHY IS THIS PRICED AT $299? Because that's LESS than what you should be charging for a library, retirement community, community center meeting or retreat performance.
Pay once. Use the system for years.
Live Sessions
Tuesdays — April 14, 21, 28
7:00–8:30pm EST
Recordings provided to participants.
This is a live implementation cohort. The real value comes from showing up and building alongside others.
$260 ($299 - $39 for the workshop you already purchased!)
(CLICK THE APRIL 28th MEETING BELOW - BUT YOU'LL BE REGISTERED FOR ALL 3 MEETINGS - APRIL 14th, 21st and 28th - UPON PURCHASE)