Crystal & Michelle's Instagram Cheat Sheet

Description

This is the system Crystal (@crystalthelocal) used to grow her Long Beach account past 10,000 followers in a year. Seventy percent of her transactions in the last 12 months came from Instagram leads. Michelle used the same system for Burbank and Glendale and grew her account 200% in the first month.

It’s built for agents who post but aren't building followers and converting them to clients yet.

What’s inside

• The formula for your one message

• Profile setup: name field, bio, highlights and the three posts to pin

• Eight hook formulas with Crystal’s real hooks and view counts (one hit 154K)

• The five-part caption structure and how to build your signature footer

• How to lock in a recognizable look and real-life footage

• Keyword and lead magnet setup (NEIGHBORHOOD, LOCAL, QUIZ, SCHOOL and listing keywords)

• A weekly posting mix, fair housing guardrails, and how to use trial reels every day

• A weekly scoreboard and the most common mistakes, with fixes

• 8 copy-and-paste AI prompts for Claude or ChatGPT that write your bio, hooks, captions and monthly plan in your voice

• A day-by-day plan for your first week