The UGC Starter Kit

Want to start UGC but don't know where to begin? This is the kit I wish I had when I started🍒

A step-by-step guide in 14 short chapters, plus every tool you need to land your first brand deal. No followers needed.

The guide
• What UGC actually is, and how to pick your niche
• The gear you need (it's less than you think)
• What content brands want, and why talking head wins
• Film your first spec ads: 5 hook types + a script template
• Find brands to pitch + the best UGC platforms
• Pitch like a pro: 5 copy-paste templates
• Gifted vs paid, pricing your videos and add-ons
• Usage rights: the lesson I learned the hard way
• Your 30-day start plan + a UGC terms cheat sheet

Your toolkit
✦ The UGC Business Tracker (Google Sheet): pitches, usage rights, money and a rate calculator
✦ The Latte Aesthetic: a ready-made Canva portfolio
✦ Email signature (Canva template)
✦ Mini UGC contract
✦ 100 brands that work with UGC creators

Everything works with a free Google and a free Canva account.

FAQ
Do I need followers?
No! With UGC you make content for brands to use. It’s not posted on your account.

I’m a total beginner. Is this for me?
Yes, it starts at zero and takes you step by step to your first pitch.

What format is it?
A PDF guide (17 pages) with buttons to your Google Sheet, Canva templates, contract and brand list.

Do I need Canva Pro?
No, everything works with a free Canva account.

Can I share it with a friend?
It’s for personal use only. Send them the link of our Stan Store instead.

Refunds?
Because it’s a digital download you get instantly, refunds aren’t possible. Stuck? DM us!