The 2 Hour Writer

Dan is one of the best writers on the internet. His unique ability to infuse personal development and modern spirituality into killer topics is like nobody else. Use what Dan can teach you. – Tim Denning, Creator & Writer With 500M+ Views

Let's start with a few statistics:

62% of labor jobs will be phased out in the next 10 years.

Freelancers compose 46.6% of the workforce (increasing substantially from 36% in 2020).

The creator economy is projected to double from $250B to $480B by 2028. People think they are late to the party when it’s just getting started.

This isn't anything new, we are seeing it happen right before our eyes.

Work is being automated.

AI is replacing the unskilled.

Most people don't know what skills will be relevant 20 years from now.

Companies are hiring more contractors and freelancers for technical work while hiring creators to bring in more business.

In short, the future of work is shifting toward the individual.

In order to make it as an individual, you need an audience of people who want to pay you for your skills and interests.

How do you attract an audience of people?

Well, you can learn design and video editing and learn how to speak confidently in front of a camera...

Or you can learn to write.

Tweets? Writing.

Threads? Writing.

Newsletters? Writing.

Blog posts? Writing.

YouTube videos? Done best with written scripts.

Instagram reels and TikToks? Like reading well-written tweets.

Images on Instagram? Usually designed from a well-written quote or saying.

Captions on any platform? Writing that results in the most followers and conversions (the content itself doesn't do that.)

Any other form of online marketing, advertising, or entertainment? Starts with writing.

The list goes on.

There’s a reason myself, my clients, and my friends get more engagement, followers, and sales than those that show off their booties and six packs all day:

High-impact digital writing.

And, as Jordan Peterson would say, "If you can think and speak and write, you are absolutely deadly."

Dan’s writing hits hard and always makes me think. I stop to read his content every single day. He’s managed to take less common topics and explain them in a way that gets my brain really turning. Because of that, he attracts an interested audience that is eager to learn more. – Justin Welsh, Creator Of The Saturday Solopreneur Newsletter

Isn't Writing For Authors & Academics?

Yes, and no.

It's also for most people who earn an income online (just take a look at your social media feed... most of it is writing).

How can writing lead to turning your skills and interests into self-employment?

You can:

• Start a paid newsletter

• Start freelance writing

• Become an email marketer

• Become a social media manager or ghostwriter

• Build a newsletter and accept paid sponsorships

• Build an audience and sell any kind of physical or digital product around your interests

• Use writing to attract more people to your coaching or other freelancing

And last, simply by writing online, you can attract investors for your startup. Or employers can even reach out to you to hire you.

Writing Changed My Life & Gave Me Control

I started out like everyone else.

I had no idea what I was doing with skills like Facebook ads, email marketing, web design, digital art, dropshipping, eCommerce, SEO, and almost any other skill you could imagine.

Then, I realized that every single one of those failed businesses had one thing in common: writing.

What has writing done to my life?

Well, if I were to remove all social media platforms except X and my newsletter, I would have a total work time of 1 hour per day.

Why is this course called the 2-Hour Writer?

Because I take an hour-long walk that I would consider crucial for idea generation, like a time block for creativity.

(And “The 1 Hour Writer” just sounds… off. My marketing brain doesn’t like it).

Plus, I’m seasoned in writing, so it will take me less time than someone just starting out. So "2 Hours" it is!

All of my social media content stems from Twitter and my newsletter.

I’ve grown to 230K followers by posting my writing on Instagram.

My YouTube videos are made by reading my newsletter from my phone and reciting it to the camera.

My $40K-$60K per month income is all systemized into the 2 Hour Content Ecosystem.

Edit July 19, 2024: My following has substantially increased after the release of me writing this landing page. I still use all of the same methods.

What is the 2-Hour Content Ecosystem?

It's how I turn 1 original idea into a newsletter, thread, and tweets that I can repurpose for all platforms and sell my products and services without fancy sales funnels.

Here's what I do:

• I read, listen, and watch content related to my genuine interests (and note ideas that I can make my own)

• I outline my newsletter at the start of each week, this allows me to brainstorm throughout the week to make it unique.

• I turn that newsletter into tweets, threads, a YouTube video, and a podcast (this doesn't take as long as you'd think.)

• I turn my tweets into Instagram posts that outperform most other content on the platform. Which is funny because it isn't a "writing" platform.

• Throughout the week, I plug my newsletters that are backlogged to my blog under relevant social media posts.

• These newsletters act as both lead magnets and mini-salesmen. I plug my products and services there. This is probably how you found this course!

• When done on a consistent basis, this has resulted in 5-10X more email subscribers, leads, and product sales. I'm giving away my entire process.

That is the foundation of this course, aside from learning to write. I want to give you a clear and practical way of implementing what you learn.

No fancy and complex sales funnels.

Just a brain, the ability to type on a keyboard, and a system that has been refined over the 5 years I've been doing this online business stuff.

That is all you need to make more than the highest paid salary in most areas.

With practice, you can knock out a weeks worth of work with a few 1-2 hour writing sessions per week.

Most of my writing is done in 2 hour blocks Monday - Thursday.

Then I can enjoy stress-free time with my friends and family over a long weekend. (Or build out passion projects that I can monetize with my writing).

Dan Koe is a thinking man's writer. He regularly takes complex ideas and not only makes them simple, but fascinating as well. – Ed Latimore, Best Selling Author

Introducing 2 Hour Writer: What's Inside

Here is everything you will receive when you enroll in 2 Hour Writer

✅ Learn the fundamentals of writing newsletters, articles, social media captions, threads, and posts that will get more engagement than the most interesting man in the world.

✅ Understand attention and engagement psychology so you can write in a way that attracts people to your work.

✅ Feel confident in your ability to land new jobs like ghostwriting, content creation, general copywriting, and email marketing.

✅ Steal my personal post-writing frameworks so you can see results from the start (Posts are screenshotted and posted on all platforms because they usually get more engagement than other types of posts).

✅ Learn how to turn boring ideas into original, unique, and impactful content that will leave your audience awestruck.

✅ Understand exactly how I find unlimited content ideas that are guaranteed to result in audience growth.

✅ Use my newsletter writing template to outline, construct, write, and edit your writing in a low-stress way. It's hard NOT to write an in-depth newsletter in record time.

✅ Learn exactly how I turn said newsletter into a high-performing thread that stands out, attracts potential clients, and brings in mass followers.

✅ Understand and implement my daily process for writing tweets, promoting relevant newsletters, and growing my email subscribers by 100-300 a day.

Bonuses: Avoid Staring At A Blank Screen

1) Twitter Followers & Dollars Simplified

An old course that I made once I hit 10K followers. It goes over all of my beginner strategies.

2) A Database Of My Best Posts

Gain access to my personal swipe file and breakdown of my best posts. Learn why they did well so you can replicate it.

3) The Daily Writing Templates

Choose between Notion or Kortex templates with plug-and-play idea generation, content writing, and time management systems.

All in all, I think we can both agree that we have no idea where the world will be 10 years from now.

What I do know is that writing is the path to 2-4 hour workdays, a restful lifestyle, and the ability to pursue your genuine interests full time.

I also know that true creativity, authenticity, and curiosity cannot be automated, delegated, or replaced.

I’ve done it.

My clients have done it.

My 20,000+ total students have done (and are in the process of doing) it.

I hope to see you inside the course.

Enroll below when you're ready.

You can also add Mental Monetization (my marketing course) at a discount to your order with the checkbox below.

Mental Monetization teaches how to monetize what you learn in 2 Hour Writer (even if you don't have a large following).

The discount is only available on this page.