Fulcrum Dental · The Hygiene IQ Method™
Terms of Use
Effective Date: 2026 · thehygieneIQ.com
PLEASE READ THESE TERMS OF USE CAREFULLY BEFORE USING THIS WEBSITE OR PURCHASING ANY PRODUCT OR SERVICE.
By using this website, you signify your consent to these Terms of Use. If you do not agree to these Terms of Use, please do not use the website.
Your access to and use of this website, as well as all related websites operated by Fulcrum Dental and The Hygiene IQ Method™ (which includes thehygieneIQ.com, among others) (collectively the “Site”) is subject to the following terms and conditions (“Terms of Use”) and all applicable laws. By accessing and browsing the Site, you accept, without limitation or qualification, the Terms of Use and acknowledge that any other agreements between you and the Site are superseded and of no force or effect.
1. Intellectual Property & License
You agree that the Site itself, as well as all content, videos, training materials, products, services and/or other materials made available on the Site by us or other third parties, as well as the look and feel of all of the foregoing (collectively referred to as the “Content”), are maintained for your personal use and information by Fulcrum Dental (the “Company”) and are the property of the Company and/or its third-party providers.
You agree that such Company Content shall include all proprietary videos, HTML/CSS, Javascript, graphics, voice and sound recordings, artwork, photos, documents, and text, as well as all other materials included in the Site, excluding only the materials you provide. Subject to your compliance with these Terms of Use, the Company hereby grants you a limited license, which is non-exclusive, non-transferable, and non-sublicensable, to access, view, and use the Site solely for your personal purposes.
No Company Content may be copied, reproduced, republished, uploaded, posted, transmitted, distributed, used for public or commercial purposes, or downloaded in any way unless written permission is expressly granted by the Company. Modification of the Content or use of the Content for any other purpose is a violation of the copyright and other proprietary rights of the Company, as well as other authors who created the materials, and may be subject to monetary damages and penalties. You may not distribute, modify, transmit, or use the content of the Site or any Content, including any and all software, tools, graphics and/or sound files, for public or commercial purposes without the express written permission of the Company.
2. Digital Products — Single-User License
All digital products sold through this Site, including but not limited to toolkits, dashboards, templates, scripts, and guides, are licensed for single-user use only. You may not share, distribute, resell, sublicense, or reproduce any digital product in whole or in part, in any format, for any purpose, without the express written consent of the Company. This license applies to individual purchasers only and does not extend to teams, organizations, group practices, DSOs, or any other multi-user context unless a separate written agreement has been executed with the Company.
3. Copyright & Trademarks
All Content, such as text, data, graphics files, videos, sound files, and other materials contained in the Site, are copyrighted unless otherwise noted and are the property of the Company and/or a supplier to the Company. No such materials may be used except as provided in these Terms of Use.
All trade names, trademarks, and images and biographical information of people used in the Company Content and contained in the Site are either the property of, or used with permission by, the Company. The use of Content by you is strictly prohibited unless specifically permitted by these Terms of Use. Any unauthorized use of Content may violate the copyright, trademark, and other proprietary rights of the Company and/or third parties, as well as the laws of privacy and publicity, and other regulations and statutes.
Nothing contained in this Agreement or in the Site shall be construed as granting, by implication or otherwise, any license or right to use any trademark or other proprietary information without the express written consent of the Company or third-party owner.
If you believe that your intellectual property rights are being violated and/or that any work belonging to you has been reproduced on the Site or in any Content in any way, you may notify the Company at hello@thehygieneIQ.com. Please provide your name and contact information, the nature of your work and how it is being violated, all relevant copyright and/or trademark registration information, the location/URL of the violation, and any other information you believe is relevant.
4. Accuracy of Information
While the Company uses reasonable efforts to include accurate and up-to-date information in the Site, the Company makes no warranties or representations as to its accuracy. The Company assumes no liability or responsibility for any errors or omissions in the content of the Site. All benchmarks, data, and industry figures referenced in Company products are derived from published third-party sources and are provided for educational and planning purposes only. Individual results will vary.
5. Educational Purpose & Clinical Disclaimer
All content, products, toolkits, scripts, dashboards, guides, and materials offered by the Company — including The Hygiene IQ Method™ — are provided for educational and informational purposes only. Nothing contained in any Company product or on this Site constitutes clinical advice, dental advice, medical advice, legal advice, financial advice, or a substitute for the professional judgment of a licensed practitioner.
The clinical scripts, perio protocols, procedure code guidance, patient communication frameworks, and benchmarks contained in Company products are designed as educational tools to support continuing professional development. They do not replace the independent clinical assessment, licensure obligations, or professional judgment of the individual dental hygienist, dentist, or practice owner using them. All clinical decisions — including diagnosis, treatment planning, coding, and patient communication — must be made by a licensed professional in accordance with applicable state dental practice acts, applicable scope-of-practice regulations, and the standard of care in the relevant jurisdiction.
The Company, its creator, and its affiliates shall not be held liable for any patient outcome, clinical result, regulatory finding, coding audit, insurance dispute, or adverse event arising from the use or application of any content, script, protocol, or methodology contained in Company products. By purchasing and using any Company product, you acknowledge that you are a licensed dental professional acting within your own professional scope, and that you bear sole responsibility for all clinical decisions made in the course of your practice.
6. Professional Results Disclaimer
Revenue figures, production benchmarks, and financial estimates referenced in Company products — including but not limited to references to $60,000–$280,000 in recoverable annual revenue, reactivation conversion rates, perio diagnosis benchmarks, and 3× compensation standards — are derived from published dental industry data and are provided solely as illustrative benchmarks based on aggregate industry performance. These figures do not represent a guarantee, promise, or projection of results for any individual practice or hygienist.
Actual results will vary significantly based on practice size, location, patient demographics, insurance mix, team performance, implementation consistency, and numerous other factors outside the Company’s control. The Company makes no representation that any purchaser will achieve any specific financial outcome as a result of using its products. All financial projections and revenue estimates are for planning and motivational purposes only and should not be relied upon as the basis for any business or financial decision without independent verification.
7. Scope of Services & No Professional Relationship
The Company and its creator are not licensed attorneys, licensed financial advisors, licensed accountants, or licensed business consultants. No content on this Site or in any Company product creates or implies a professional consulting relationship, attorney-client relationship, financial advisory relationship, or any other formal professional relationship between the Company and the purchaser. The Company’s products are peer-education resources created by an experienced dental hygiene professional for the purpose of professional development and practice improvement. Purchasers seeking legal, financial, regulatory, or formal business consulting advice should engage appropriately licensed professionals in their jurisdiction.
8. Electronic Communications
When you register with the Company and/or this Site, you expressly consent to receive any notices, announcements, agreements, disclosures, reports, documents, communications concerning new products or services, or other records or correspondence from the Company. You consent to receive notices electronically by way of transmitting the notice to you by email.
9. User Submissions
If you send comments or suggestions about the Site to the Company, including but not limited to notes, text, drawings, images, designs, or computer programs, such submissions shall become and shall remain the sole property of the Company. No submission shall be subject to any obligation of confidence on the part of the Company. The Company shall exclusively own all rights to (including intellectual property rights thereto), and shall be entitled to unrestricted use, publication, and dissemination as to all such submissions for any purpose, commercial or otherwise, without any acknowledgment or compensation to you.
10. Security
The Company shall use commercially reasonable efforts to restrict unauthorized access to our data and files. However, no system, whether or not password protected, can be entirely impenetrable. You acknowledge that it may be possible for an unauthorized third party to access, view, copy, modify, or distribute the data and files you store using the Site. Use of the Site is completely at your own risk.
11. Disclaimers & Limitation of Liability
NEITHER THE COMPANY NOR ANY OTHER PARTY INVOLVED IN CREATING, PRODUCING, OR MAINTAINING THE SITE AND/OR ANY CONTENT ON THE SITE SHALL BE LIABLE UNDER ANY CIRCUMSTANCES FOR ANY DIRECT, INCIDENTAL, CONSEQUENTIAL, INDIRECT, OR PUNITIVE DAMAGES ARISING OUT OF YOUR ACCESS TO OR USE OF THE SITE. WITHOUT LIMITING THE FOREGOING, ALL CONTENT ON THE SITE IS PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.
THE COMPANY DOES NOT WARRANT OR MAKE ANY REPRESENTATIONS OR GUARANTEES THAT YOU WILL EARN ANY MONEY USING THE SITE OR THE COMPANY’S TECHNOLOGY OR SERVICES. YOU ACCEPT ALL RESPONSIBILITY FOR EVALUATING YOUR OWN EARNING POTENTIAL AS WELL AS EXECUTING YOUR OWN BUSINESS AND SERVICES. YOUR EARNING POTENTIAL IS ENTIRELY DEPENDENT ON YOUR OWN PRODUCTS, IDEAS, TECHNIQUES; YOUR EXECUTION OF YOUR BUSINESS PLAN; THE TIME YOU DEVOTE TO THE PROGRAM, IDEAS AND TECHNIQUES OFFERED AND UTILIZED; AS WELL AS YOUR FINANCES, YOUR KNOWLEDGE AND YOUR SKILL. SINCE THESE FACTORS DIFFER AMONG ALL INDIVIDUALS, THE COMPANY CANNOT AND DOES NOT WARRANT OR MAKE ANY REPRESENTATIONS OR GUARANTEES REGARDING YOUR SUCCESS OR INCOME LEVEL.
THE COMPANY SHALL NOT BE RESPONSIBLE FOR ANY PERFORMANCE OR SERVICE PROBLEMS CAUSED BY ANY THIRD-PARTY WEBSITE OR SERVICE PROVIDER (INCLUDING, FOR EXAMPLE, YOUR WEB SERVICE PROVIDER, STRIPE PAYMENT SERVICES, YOUR SOFTWARE, AND/OR ANY UPDATES OR UPGRADES TO THAT SOFTWARE). ANY SUCH PROBLEM SHALL BE GOVERNED SOLELY BY THE AGREEMENT BETWEEN YOU AND THAT PROVIDER.
THE COMPANY RESERVES THE RIGHT TO DETERMINE, IN ITS SOLE DISCRETION, WHETHER THE COMPANY IS RESPONSIBLE FOR ANY SUCH MALFUNCTION OR DISRUPTION. THE COMPANY ALSO RESERVES THE RIGHT TO LIMIT YOUR USE OF THE SITE AND/OR THE CONTENT, OR TO TERMINATE YOUR ACCOUNT, SHOULD THE COMPANY DETERMINE THAT YOU HAVE VIOLATED THESE TERMS OF USE OR ANY OTHER RULES OR CONDITIONS OF THE COMPANY. THE COMPANY RESERVES THE RIGHT TO REFUSE ACCESS TO THE SITE AND/OR THE COMPANY’S CONTENT, PRODUCTS, AND/OR SERVICES TO ANYONE IN ITS SOLE DISCRETION.
DUE TO THE NATURE OF DIGITAL PRODUCTS, ALL SALES ARE FINAL AND NO REFUNDS ARE OFFERED, EXCEPT WHERE REQUIRED BY APPLICABLE LAW OR IN THE EVENT OF A TECHNICAL FAILURE TO DELIVER THE PRODUCT, IN WHICH CASE YOUR SOLE REMEDY IS REPLACEMENT OR A FULL REFUND AT THE COMPANY’S DISCRETION.
12. Payment & Pricing
You agree that you will pay for all products you purchase through the Company. You are responsible for the timely payment of all fees and for providing the Company with a valid payment method. All sales of digital products are final. Prices for products offered by the Company may change at any time, and the Company does not provide price protection or refunds in the event of a price reduction or promotional offering.
13. Consulting & Call Bookings
If your purchase includes scheduled calls or consulting sessions with the Company, you are responsible for scheduling them. All bookings are non-refundable. If you need to cancel a call, please email hello@thehygieneIQ.com with the subject line “CALL CANCELLATION — [date & time of your call]” no less than 48 hours before your scheduled call. If you do not attend your call or cancel within 48 hours of the scheduled time, you forfeit that session with no refund or reschedule.
14. Indemnification
You agree to indemnify and hold the Company and each of its directors, officers, employees, and agents harmless from any and all liabilities, claims, damages, and expenses, including reasonable attorney’s fees, arising out of or relating to (i) your breach of this Agreement, (ii) any violation by you of law or the rights of any third party, (iii) any materials, information, works, and/or other content of whatever nature or media that you post or share on or through the Site, (iv) your use of the Site or any services that the Company may provide via the Site, and (v) your conduct in connection with the Site or the services or with other users of the Site or the services. The Company reserves the right to assume the exclusive defense of any claim for which we are entitled to indemnification under this Section. In such an event, you shall provide the Company with such cooperation as is reasonably requested.
15. Governing Law & Jurisdiction
This agreement shall be governed by and construed in accordance with the laws of the State of Michigan, without giving effect to any principles of conflicts of law. You further submit to the exclusive jurisdiction of the state and federal courts sitting in Kent County, Michigan. If any provision of this agreement shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions.
16. International Users
This Site is operated from the United States. If you access the Site from outside the United States, you do so at your own risk and are responsible for compliance with the laws of your jurisdiction. By purchasing from this Site, international buyers agree that Michigan law governs this agreement and that any disputes will be resolved in Kent County, Michigan. The Company makes no representation that the Content is appropriate or available in all locations.
17. Updates to These Terms
These Terms of Use may be revised from time to time by updating this posting. You are bound by any such revisions and should therefore periodically visit this page to review the current Terms. Continued use of the Site following any posted changes constitutes your acceptance of the revised Terms.
Privacy Policy
Privacy Policy
Effective Date: 2026 · thehygieneIQ.com
What Information We Collect
When you purchase a product or interact with this Site, we may collect the following information: your name, email address, billing address, and payment information (processed securely through third-party payment providers including Stripe). We do not store full payment card details on our servers.
How We Use Your Information
We use your information solely to process and deliver your purchase, send order confirmations and product updates, respond to your customer service inquiries, and, with your consent, send occasional communications about new products or services from Fulcrum Dental and The Hygiene IQ Method™. We do not sell, rent, or share your personal information with third parties for marketing purposes.
Third-Party Services
We use trusted third-party platforms to operate this Site, including Stan (storefront and digital delivery) and Stripe (payment processing). These providers have their own privacy policies governing how they handle your data. We encourage you to review their policies. By using this Site, you acknowledge and accept that data is processed through these providers.
EU & International Buyers (GDPR)
If you are located in the European Union, United Kingdom, or another jurisdiction with data protection regulations, you have the right to request access to, correction of, or deletion of your personal information held by the Company. To make such a request, please contact us at hello@thehygieneIQ.com. We will respond within 30 days. We collect and process your personal data on the legal basis of contract fulfillment (to deliver your purchase) and, where applicable, legitimate interest.
Data Security
We use commercially reasonable measures to protect your personal information. However, no method of transmission over the internet is 100% secure. You use this Site at your own risk. We are not responsible for unauthorized access resulting from circumstances beyond our reasonable control.
Cookies
This Site may use cookies or similar tracking technologies to improve your browsing experience and analyze Site traffic. By using this Site, you consent to the use of cookies in accordance with this policy. You may disable cookies through your browser settings, though doing so may affect Site functionality.
Contact
For any questions about these Terms of Use or this Privacy Policy, please contact us at:
Fulcrum Dental / The Hygiene IQ Method™
hello@thehygieneIQ.com
@thehygieneiqmethod on Instagram
© 2026 Fulcrum Dental · The Hygiene IQ Method™ · All rights reserved.
These Terms of Use and Privacy Policy were last updated in 2026. Please consult a licensed attorney in your jurisdiction to confirm these terms are appropriate for your specific business situation.