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The Innkeeper Couple

Your favorite millennial innkeepers sharing recipes & culinary retreats

The B&B Blueprint

The B&B Blueprint

$167

If running a bed & breakfast has ever lived quietly in the back of your mind… this is for you!

Maybe you're in the very beginning stages of starting your dream short-term rental business, just kicking the tires on what this lifestyle could look like for you. Or, maybe you've been around the short-term rental scene for a while but you're ready to scale and lean in harder. Either way, we've designed this for you!

If you're in a season of asking any of these questions:

  • Could this actually work for me?

  • How much money do I really need to get started?

  • What if I make a costly mistake?

  • How do people figure this out without burning out?

  • How do I take my current bed & breakfast or short-term rental to the next level?

Most people don’t stop dreaming because they don’t want it badly enough.
They stop because they don’t know where to begin, or who to trust.

That’s where this course, and we (Joel & Britt!) come in.

This is not a “watch some videos and good luck” kind of course.

You’ll be guided through the real decisions, trade‑offs, and timelines of starting (or stabilizing) a bed & breakfast, with honest, practical instruction.

No hype.
No overnight‑success stories.
Just clear guidance from people who are actually living this life.

This course is for you if:

  • You dream of owning or running a bed & breakfast someday

  • You’re early in the process and don’t want to make expensive mistakes

  • You want lifestyle‑aligned income, not just another job

  • You value clarity, pacing, and mentorship over hustle

It’s especially helpful if you’re saying:

“I don’t need perfection, I just need to know what to do next.”

Who this is not for:

This is probably not the right fit if:

  • You’re looking for a passive income shortcut

  • You want guarantees without doing the work

  • You prefer rigid formulas over thoughtful decision‑making

Hospitality is human‑centered work. This course treats it that way.

Here's what you can expect through the B&B Blueprint:

📚 Curriculum built for real life

You can move through the nine modules however you'd like, and at whatever pace works best for the season you might find yourself in right now.

Topics include:

  • Understanding the true costs (and earning potential)

  • Choosing the right property and location

  • Licensing, zoning, and legal basics

  • Designing a guest experience that feels natural, not forced

  • Pricing, seasons, and sustainability

  • Avoiding burnout and building longevity

  • Alternate income streams to make you more sustainable as a business

  • How to leverage social media to grow your business in massive ways

🤍 Ongoing guidance, not just information

You’re not meant to figure this out alone.

This course exists so you have:

  • Context for your decisions

  • Confidence to move forward

  • Support when things feel murky (we're only ever an email away!)


When we started our bed & breakfast, we didn’t lack motivation.
We lacked guidance.

We pieced things together from blogs, late‑night searches, and trial‑and‑error, and learned the hard way that most mistakes aren’t dramatic… they’re quiet (and expensive!!).

This course is what we wish we’d had:
Someone honest.
Someone practical.
Someone to say, “Here’s what matters most right now. You can leave the rest for now.”

The reality is you don’t need a trust fund.
You don’t need to have everything figured out.

You do deserve guidance if you decide to pursue this life.

👇 Join us below and take the next step, with support.

We can't wait to meet you and help you achieve the short-term rental business of your dreams!

See you inside,

Joel & Britt

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