
Stop guessing what to upload next and start running your channel like a system.
The YouTube Growth Playbook is a 50-page guide from Tatum University that walks you through how YouTube actually works and what to do about it. It shows how the platform matches videos to viewers, how to structure videos that hold attention, how to read your retention graph, and how to turn one recording into a full week of content.
Inside you’ll learn:
How YouTube’s recommendation system decides who sees your videos, and why subscribers don’t automatically mean views
How to find your best time to publish using your own YouTube Studio data
The High-Retention Video Formula: hooks, calls to action, pacing, and endings that lead viewers to the next video
How to read retention graphs, with side-by-side examples of bad, typical, and great curves
How to turn one 60-minute podcast into standalone videos, Shorts, Reels, and posts
How to make Shorts that bring viewers to your long-form videos, not just one-time views
Titles and thumbnails that earn the click without clickbait
15 analytics metrics explained, plus a troubleshooting decision tree for videos that underperform
15 mistakes that kill growth, and the fix for each
Also included: a 30-day action plan with daily tasks, a retention audit checklist, an audience worksheet, a sample posting calendar, solo and team workflows, and chapters on SEO, monetization, copyright, community, and avoiding burnout.
Updated for 2026, including YouTube’s new view count and the monetization changes coming in February 2027.
For beginner and intermediate creators who want a clear system instead of guesswork. Results depend on your content and effort; no views, subscribers, or income are guaranteed.
By purchasing this digital product from Tatum University, you acknowledge and agree to the following terms:
All Sales Are Final. Due to the instant-access nature of digital products, all purchases are non-refundable once access or delivery has been provided, except where required by applicable law.
No Guaranteed Results. Our products are intended for educational purposes. Individual results may vary, and no specific growth, revenue, or performance outcomes are guaranteed.
Personal Use Only. All materials are for the purchaser's personal use and may not be redistributed, resold, reproduced, or shared without written permission.
By completing your purchase, you confirm that you have read, understood, and agreed to these terms.