Discover the secrets of how hotels and restaurants improve their TripAdvisor performance to gain more guests and increase revenue. Learn the strategies which helped a restaurant ranked 15,000 on TripAdvisor in London achieve a number 1 ranking in just 4 months and generated over £50 million in revenue for the parent company.
What’s included?
20 pages of insights and proven strategies
How to optimise a TripAdvisor listing
4 key factors which influence the TripAdvisor ranking
Best practice techniques for increasing positive TripAdvisor reviews
A framework for replying to TripAdvisor reviews
The criteria for winning the TripAdvisor Travellers’ Choice Award
How TripAdvisor improvement boosts Google and AI SEO
With over 30 years of experience in hospitality, the author of the guide Sanj Naha is the former Global Head of Sales & Marketing at TripAdvisor Restaurants. Sanj has the inside knowledge and best practice insights on how hotels and restaurants around the world rank and rate highly on TripAdvisor, Google and AI Search Engines.
Operators he has helped include Gordon Ramsay’s Restaurants, Nobu Hotels and Restaurants, 1 Hotels, Hotel Café Royal London, Jumeirah Hotels, Waldorf Astoria, Taj Hotels, TGI Fridays, Turtle Bay, Drake & Morgan, Young's Pubs and German Doner Kebab.
Sanj is known internationally as the TripAdvisor Guru.